Suggestions
Jan Svendsen
Chief Creative Officer at the Charity Network
Professional Background
Jan Svendsen is an accomplished executive currently serving as the Chief Creative Officer at the Charity Network. With a passion for philanthropy and a wealth of experience in marketing and business development, Jan works closely with celebrities to elevate their philanthropic endeavors. Her role encompasses developing big ideas, forging strategic partnerships, and overseeing film projects for 2929 Entertainment, along with business development for Charitybuzz and Prizeo. Since joining the Charity Network in August 2016 as Chief Marketing Officer, Jan has leveraged her extensive marketing background to create significant impacts within the charitable sector.
Before her tenure at the Charity Network, Jan dedicated 17 years to the Broadway League and the Tony Awards as Director of Marketing. In this capacity, she played a pivotal role in building the brands of Broadway and the Tony Awards. Under her direction, Broadway experienced remarkable growth, with an 80% revenue increase in New York City and a 50% increase for touring productions over a decade. Attendance at theaters nationwide surged by over 30%, and the ratings for the Tony Awards boosted by 23%, showcasing the effectiveness of Jan's strategic marketing initiatives.
Jan’s marketing expertise extends beyond the theater world. Earlier in her career, she held the position of Vice President at Ogilvy Advertising, where she managed high-profile accounts for esteemed clients such as American Express and Kraft General Foods. This rich background in global advertising, event production, and sponsorship acquisition has equipped Jan with the skills necessary to excel in her various roles.
Education and Achievements
Jan Svendsen’s academic journey laid a solid foundation for her impressive career. She holds a Bachelor of Arts in Sociology from San Diego State University, where she developed her understanding of social dynamics. Jan further pursued her education by obtaining an MBA in Marketing from the American Graduate School of International Management at Arizona State University, also known as Thunderbird. Her educational background demonstrates a commitment to mastering the complex world of marketing and its application in the entertainment industry.
In addition to her professional roles, Jan is the creator, executive producer, and host of the engaging podcast "Broadway Gives Back." This platform connects Broadway stars with their philanthropic passions and highlights their work with various causes. Guests on the podcast have included notable figures such as Lin-Manuel Miranda, Gloria Estefan, Judith Light, Josh Groban, and Sara Bareilles, showcasing a diverse array of stories centered around the theme of social impact and altruism.
Notable Achievements
- Philanthropy Focus: As Chief Creative Officer at the Charity Network, Jan has made significant strides in helping celebrities effectively channel their influence for charitable causes.
- Industry Influence: Through her leadership at The Broadway League, she was instrumental in enhancing the visibility and profitability of Broadway productions, leading to increased audience engagement and financial success.
- Creative Leadership: Jan's role in conceptualizing programs and initiatives within the Charity Network demonstrates her innovation and creativity in the philanthropic space.
- Podcast Success: Hosting "Broadway Gives Back" has allowed Jan to create a valuable resource that informs and inspires listeners about philanthropy and the arts.
Jan’s diverse skill set and results-driven approach have established her as a leader in the industry, making her a sought-after expert in the fields of entertainment marketing and philanthropy.
