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Jared Skolnick
Head of Product Marketing at TripleLift
Professional Background
Jared Skolnick is a seasoned professional with extensive experience in product marketing and management, particularly in the digital and e-commerce sectors. Recently, Jared co-founded the Backroom Social Club, a community-focused initiative aimed at bringing people together in a safe and engaging environment. Before his current venture, he demonstrated remarkable expertise as the Head of Product Marketing at renowned companies including Blink Health and Triplelift, where he played a pivotal role in shaping marketing strategies that resonated with users and drove significant growth.
A natural leader, Jared also served as the Vice President of Product Marketing at Rubicon Project and Undertone, where he led initiatives to enhance product visibility and user engagement in competitive digital landscapes. His broad range of skills includes product management, e-commerce strategy, and digital marketing, making him a valuable asset in any organization.
Jared's commitment to social causes is evident in his volunteer work with Dancesafe, where he contributed as a Harm Reduction Volunteer. Additionally, he held the position of Head Of Group Rides at Gran Fondo New York, Inc., fostering community engagement through cycling events. His diverse career path is highlighted by roles that have allowed him to combine his passions for marketing, community building, and philanthropy.
Education and Achievements
Jared’s academic journey has been marked by a desire to blend business acumen with creative thinking. He pursued a Bachelor’s in Management at Baruch College, where he gained foundational knowledge in business practices. Following this, Jared enriched his academic profile with studies in Philosophy at the University of Florida, deepening his critical thinking skills and understanding of human behavior, which greatly enhance his marketing strategies.
Furthering his education, he studied Architecture at Tulane University, showcasing his diverse interests and ability to think outside the box. He returned to Baruch College, where he not only completed his Bachelor’s in Management but also earned a Master of Business Administration (MBA) with a focus on Marketing, Business, and Entrepreneurship. This educational blend has equipped Jared with a unique perspective on how to approach marketing challenges in innovative ways.
Throughout his career, he has consistently demonstrated a commitment to learning and personal development, which has undoubtedly contributed to his success in various leadership roles across multiple industries.
Additional Professional Experience
Before founding Backroom Social Club, Jared served as Senior Director of E-Commerce at Loudeye, where he was instrumental in developing e-commerce strategies that maximized revenue. His role as Director of Distribution Services at Rakuten Mediaforge further solidified his expertise in e-commerce and digital marketing.
Jared's early career included significant roles such as Vice President of Product Management at About.com, where he managed product strategy and development, ensuring alignment with market needs and consumer expectations. He also honed his teaching skills as a Senior Instructor at Prosoft Technology Group, sharing his vast knowledge in digital marketing and e-commerce with aspiring professionals in the field.
His journey reflects a blend of experience in both the corporate world and community-focused organizations, making him a versatile force in the marketing and tech industries.
Achievements
- Co-Founder of Backroom Social Club, fostering community connections.
- Led product marketing at multiple companies, including Blink Health and Triplelift, driving user engagement and growth.
- Contributed to harm reduction initiatives as a volunteer with Dancesafe, showcasing commitment to social responsibility.
- Developed e-commerce strategies at Loudeye, significantly impacting revenue growth.
- Held leadership roles in product management and marketing at major organizations, shaping the future of digital marketing.
