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Jasmine Robinson

Managing Partner at Monarch Collective

Jasmine Robinson is the Co-Founder and Managing Partner of Monarch Collective LLC, a private equity fund launched in early 2023 that focuses exclusively on investing in women's sports teams, leagues, and related rights. The fund raised over $150 million, surpassing its initial $100 million target, and made its first investment in the National Women's Soccer League (NWSL) Boston expansion team. Monarch Collective aims to accelerate equity and innovation in global sports through strategic investments.125

Before founding Monarch Collective, Jasmine was a Partner at Causeway, a growth-stage venture capital fund specializing in sports, media, gaming, and fitness. During her tenure, she worked with companies such as Tracksmith, Niantic, and FloSports. Jasmine also held roles in investment and strategy at the San Francisco 49ers, Bain & Company, and The Raine Group.234

Academically, Jasmine graduated magna cum laude from Harvard University with a BA and earned her MBA from Stanford University as an Arjay Miller Scholar. Her career reflects a deep commitment to leveraging her expertise in sports investment and operations to drive innovation and equity in women's sports.23

Highlights

Jul 17 · linkedin

Five months ago, I sat in Emirates Stadium watching Arsenal Women defeat Manchester United in front of a record-setting crowd of 60,000. Fast forward a few months and Chelsea captured its 5th WSL title (in fantastic fashion), Viviane Miedema is heading to Manchester City, Lucy Bronze to Chelsea, and I’m already counting down the days until the start of next season.

On the business side, the news this offseason has been full of highs and lows. Attendance was up 41%, live viewing hours increased by 10%, and Deloitte reported that WSL clubs grew aggregate revenue by 50% in 2022/23. On the other hand, Reading announced its withdrawal from the Championship due to a lack of funding and Manchester United Women have been moved to temporary training facilities. What is driving the gaps in how clubs view the women’s team opportunity?

It’s one thing to fund a women’s team, but it’s another to build it sustainably, with a strong commercial base. In our experience at Monarch Collective, we believe that it makes a difference when you have talent who wake up everyday thinking about the women’s product and fanbase. Clubs are hiring women’s-specific talent on the sporting side with dedicated training and support staff, but there is an opportunity to further build this into the commercial business as well. In particular, it will be increasingly important in the UK commercial market to have an exceptional and dedicated partnerships org. Being penny-wise on building a new type of women’s team footprint now, could lead to pound-foolish (pun intended) looking back ten years from now.

I’d love to hear from you - what should UK clubs be thinking about as the women’s game continues to grow?

#womenssports #womeninsports Women's Professional Game Nikki Doucet Dawn Airey CBE

Jul 5 · linkedin

We're hiring our first investment team role at Monarch Collective. Join us in proving why women's sports is a great investment opportunity and advancing equity and representation in the sports ecosystem!

Related Questions

What inspired Jasmine Robinson to transition from Causeway to Monarch Collective?
How does Monarch Collective plan to impact the women's sports industry?
What are some of the key investments Monarch Collective has made so far?
How did Jasmine Robinson's background in technology staffing prepare her for her role in Monarch Collective?
What are the main goals of the Monarch Collective fund?
Jasmine Robinson
Jasmine Robinson, photo 1
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Location

Miami, Florida, United States