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Kara Nortman
Managing Partner at Monarch Collective LLC, Founder of Angel City
Kara Nortman is a prominent American venture capitalist and sports entrepreneur. She is currently the Managing Partner of Monarch Collective LLC, an investment platform focused on accelerating equity in global sports.24
Professional Background
Nortman co-founded Monarch Collective in January 2023.2 The firm recently closed a $150 million fund dedicated to investing in women's sports teams, leagues, and related businesses.4 Prior to Monarch, she was a partner at Upfront Ventures, where she made investments in companies like Parachute Home, Writer, and Fleetsmith.1
Sports Entrepreneurship
In 2020, Nortman co-founded Angel City FC, a National Women's Soccer League (NWSL) expansion club.1 She played a key role in assembling the club's high-profile ownership group, which includes celebrities like Natalie Portman, Serena Williams, and Eva Longoria.1 Angel City FC has been notably successful, selling 16,000 season tickets in its initial season and generating significant corporate partnership revenue.1
Education and Early Career
Nortman holds an AB from Princeton University and attended Stanford Graduate School of Business.2 Her early career included roles at Morgan Stanley, Microsoft, and Battery Ventures.1 She also spent seven years at InterActiveCorp (IAC), where she was involved in mergers and acquisitions and oversaw acquisitions of companies like Urbanspoon and Dictionary.com.1
Advocacy and Personal Life
Nortman is a co-founder of All Raise, a non-profit organization aimed at increasing diversity in venture capital and entrepreneurship.13 She is a lifelong resident of Los Angeles and has three daughters.1
Kara Nortman's career demonstrates a strong focus on venture capital, women's sports, and promoting equity in both the business and sports worlds.
Highlights
⚽️ Monarch Collective is Hiring 🏀
We’re excited to announce that we are growing our team!
✨ Open Positions:
1. Ops & Marketing Leader
- Finance Lead
It's an exciting time for us as Monarch as we scale our team and mission. Monarch’s mission is to build women’s sports institutions as communities to inspire system changes and provide financial returns while enjoying the journey.
If you’d like to learn more about the available positions and apply, please visit
Women's sports is no longer an Asterisk.
The virtuous cycle Jasmine Robinson, Christine Jiang and I have been talking about at Monarch Collective since launching our women's sports platform is accelerating!
🏀 Amazing Play on Court/Field ➡ Follow Players Social Media ⚽ Following Players ➡ Wanting to tune-in, buy, attend and of course ❤️ ⛳ Media Numbers show up bigger and bigger
Women's sports has so much heart, something to prove, a mindset to shift and money to be made + paid.
I believe tonight's LSU Iowa game has a chance of breaking the corresponding men's numbers for the first time ever. The NCAA women's players have been more followed on social media for some time.
The virtuous cycle is about to get a lot more virtuous!
"Among the finalists for the 2024 John R. Wooden Award, which honors the country’s most outstanding college basketball player, seven of the 10 players with the most Instagram followers are female, including the entire top five. On the flip side, seven of the 15 men’s finalists have fewer than 25,000 followers, versus just two of the women.
Leading the way is LSU’s Angel Reese with 2.7 million followers. That’s not only far more than all 15 men’s Wooden finalists combined (960,000), but it’s also more than NBA superstar Anthony Edwards (2 million) and not too far off from phenom and NBA Rookie of the Year favorite Victor Wembanyama (3.7 million).
It’s not just the women’s stars who are shining on social media, though. South Carolina freshman MiLaysia Fulwiley, for instance, only started three games this season but has more followers than 13 of the 15 men’s Wooden Award finalists. " -Sportico
