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Jason Anello
I help brands improve their customer experience with a 1 day journey mapping sprint.
Jason Anello is a seasoned marketing professional currently serving as the Chief Marketing Officer (CMO) in a fractional capacity at meez, an Enterprise Resource Planning (ERP) Software company.14 With over 20 years of experience in the marketing industry, Anello has established himself as a creative and strategic thinker in the business world.2
Career Highlights
Previous Roles::
- Chief Marketing Officer (CMO) at Aurify Brands
- Innovation marketing team leader at Yahoo, Ogilvy, and Digitas
- Founder of his own agency, Manifold
Current Ventures::
- Co-founder of the Forking Tasty Brooklyn supper club
- Editor-in-Chief at Forking Tasty (2008 - present)3
Expertise and Approach
Anello is known for:
- Pioneering the connection between experiential and digital marketing
- Using hospitality and narrative as key elements in his marketing strategies
- Applying a simple yet effective marketing litmus test: "Will it make them smile"1
His approach combines marketing and behavioral science skills, particularly in the food and hospitality industries. Anello is praised for his ability to understand clients' root business problems and develop creative solutions that are both strategically sound and aesthetically pleasing.2
Education and Background
Jason Anello graduated from the University at Albany.1
Recent Work
In his role at meez, Anello continues to apply his marketing expertise to the software industry. His fractional CMO position suggests he brings his high-level strategic thinking to the company on a part-time or project basis, leveraging his extensive experience to drive marketing initiatives for the ERP software platform.45
Highlights
I’m a fourth generation teacher in practice but not profession.
Yesterday was my first day officially co-teaching Visual Design with my dear friend Barb. For the past 5 years I have guest lectured in her class and it was time to deepen the experience. I guess it’s in my blood.
Years ago, when I lived in San Francisco, I taught a creative thinking class at the Academy of Art. I’ve been a defacto “teacher” in all my professional roles and I’e taught a lot of other topics by accident like, how to build a grill counter, how to travel solo OR how to make Italian red sauce. I digress.
Here’s the thing. The obvious benefit to teaching is students learning. That said, teaching, for me, is a two way experience. Here’s the top 3 things I learn from teaching others.
🤌 Sometimes I’m wrong. Not factually but perceptually. Of course, I am factually wrong sometimes too, but knowledge is as much perspective based as, say, conversation. This is why we can cut a single data set to be positive or negative. It’s how you perceive the information. The core lesson might be right but the application could be off depending on the students' perception. Stay tuned-in and ask for examples to know the lesson is landing.
⚡️Energy is an exchange If the class is sleeping, I start veering off topic. Keeping them engaged with simple pattern interruption or a delivery trick keeps everyone's energy up.
🫶Afterglow is real A good class puts me in flow. With a 4 hr class length this provides a multi-day mindset that recharges me the same way a gastro-adventure vacation, an uninterrupted editing session or a branding workshop does.
Always be learning
Engaged to lost in 1 min.
That was not my hope for discovering Sonia. My customer journey started out great, then fell apart. Here's the break down.
TOTALLY ENGAGED 👍 Capitalizing on the behavioral action, Looking down while exiting the NYC subway, was a brilliant placement. 👍 Pattern interruption: The usual gritty steps had messages on them. 👍 Closer examination: Brand name ✅ What they do ✅ Humor ✅ CTA ✅
TOTALLY LOST 👎 The QR code took me to the app store. I wasn't ready to commit to an app but I had no place else to go. Here's what happened. https://lnkd.in/exkVv6d7
RECO 💡 For those customers not ready to "buy" ,which is statistically 93% of your audience, try giving us a place to land, learn and engage. A one page website with some details and pricing would help a lot to improve the customer journey. Then you can lead me back to download the app. After I better understand the offer, product and app commitment you've deepen the relationship I have and I'd be more willing to download.
☑ Add website links to IG and app store to connect all the journey paths ☑ Match the logo, name and brand colors across website, app, app store and IG. ☑ Create a landing page with a big app download button to stay focused on your main goal-app download (My guess) ☑ Make your LinkedIn presence more discoverable so I could have tagged you in this tune-up.
