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Jason Case

Director of Implementation at Blast Analytics & Marketing

There are multiple people named Jason Case. One is Jason Case, Director of Analytics Implementation at Blast Analytics & Marketing.13 Another is Jason Case, Founder of Pulse Technology.2 This response will focus on Jason Case, Director of Analytics Implementation at Blast Analytics & Marketing.

Jason Case is the Director of Analytics Implementation at Blast Analytics & Marketing.13 He has extensive experience in web analytics and software development.1 Case consults with clients about data layers for web analytics implementations.1 He is also a speaker for the Digital Analytics Association.4

Case's LinkedIn username is jasonscase.5

Why a Data Layer is Important, According to Jason Case: Jason Case advocates for the use of a data layer in web analytics implementation because it brings reliability and flexibility when showing data about a site and its visitors.1 He notes that without a data layer, getting different versions of an article name may occur due to different letter cases on the page.1 Also, a marketing team may decide some other version of the name makes the content clearer.1 He believes that companies that want to accurately capture data should do so with a data layer because the benefits outweigh the initial costs.1

Highlights

Apr 29 · blastanalytics.com
Jason Case - Blast Analytics
Jason Case - Blast Analytics
Jul 10 · blastanalytics.com
Why You Need a Data Layer for Web Analytics Implementation ...
Why You Need a Data Layer for Web Analytics Implementation ...

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Jason Case
Jason Case, photo 1
Jason Case, photo 2
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Location

Provo, Utah Area