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Jason Feifer

Editor in Chief of Entrepreneur Magazine

Jason Feifer is a career expert dedicated to assisting individuals in achieving their 'Wouldn't Go Back' moment, leading them to embrace positive changes in their professional lives.

Currently serving as the editor in chief of Entrepreneur magazine, Jason also engages in keynote speaking, hosts the Help Wanted podcast, and curates the One Thing Better newsletter to empower others in their career journeys.

With a B.A. in English from Clark University, he has held various prominent roles including Co-Founder at CPG FastTrack, Editor in Chief at Entrepreneur Media, and Executive Editor at Entrepreneur Media.

Jason's extensive experience spans editorial positions at Maxim Inc., Fast Company, Men's Health, Boston magazine, Worcester Telegram & Gazette, and The Gardner News.

Visit jasonfeifer.com to learn more about his work and connect with him for insights on building fulfilling careers and companies.

Highlights

Aug 30 · linkedin

This BMW ad made worldwide news — but its real genius came with one tiny detail at the end.

Here’s what happened…

Mercedes-Benz and BMW are longtime rivals. So when Mercedes-Benz CEO Dieter Zetsche retired in 2019, it was a big deal.

BMW hired a Zetsche lookalike, and filmed this ad showing “Zetsche” on his last day at work… then going home, and secretly speeding off in a (lol!) BMW i8 roadster.

The ad ends by thanking Zetsche “for so many years of inspiring competition” — and THAT is when it succeeds.

Here’s why: Consumers love competition, but they hate aggression.

It’s why we love sports, but especially love sportsmanship — seeing competitors respect each other, help each other off the floor, or hug when it’s all over.

Bitter rivalries feel personal, and push people away. Good-natured rivalries feel fun, and invite consumers in.

Don’t hate your competition. Thank them. They make you better every day.

If this post was helpful, please share it and follow Jason Feifer for more.

🚀 Every week, I share one way you can improve your work — and build a career or company you love: jasonfeifer.com/newsletter

Aug 27 · linkedin

This famous redesign led to $347 million in annual sales — but here’s the strategy everyone misses:

It wasn’t just about a splashy design.

It was about putting ATTRIBUTES over BRAND.

In Halo Top’s first design, the brand name was front and center — and their benefits were underneath.

But consumers don’t care about brand name, especially if they haven’t heard of you before.

In the redesign, the calorie count is the hero — an instant differentiator in the category.

Also, notice what happened with protein. In the first design, the word “protein” was buried under a large “7g” — but consumers may not know if 7 is a lot.

In the new design, they scrap the number and say “good source of protein” — an unexpected claim in ice cream.

The result: Halo Top went from obscure to $347 million in sales in 2017, triggering a raft of competitors and an acquisition.

To succeed, step back and ask: “In a crowded world, where do I win?” Then LEAD WITH THAT.

If this post was helpful, please share it and follow Jason Feifer for more.

🧃🧁 Are you an early-stage CPG founder? I have a program to help you grow — learn more here: https://lnkd.in/ejW_QPx2

Jason Feifer
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Location

Brooklyn, New York, United States