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Jason Hicks

GM, Marketers Operating System

Jason Hicks is the General Manager (GM) of Kochava's Marketers Operating System (m/OS).123 In this role, which he has held since October 2021, he is responsible for developing strategic plans, prioritizing product initiatives, overseeing daily business activities, and improving the overall financial performance of Kochava SaaS Solutions built on top of the Marketers Operating System.3 These SaaS Solutions include Attribution and Measurement, Cost, Fraud, Links, Subscriptions, Engagement, SearchAds Maven (SAM), Kochava for Publishers, Audience Builder, Free App Analytics, and the Media Index.3

Hicks has been with Kochava since June 2014, previously holding the positions of EVP, Growth, and VP of Marketing & Client Services.3 Before joining Kochava, Hicks was the Vice President of Direct and Database Marketing at Coldwater Creek from November 2012 to June 2014.3 Prior to that, he held various roles at Coldwater Creek, including Divisional Vice President of Database Marketing, Director of Database Marketing, and Database Marketing Manager.3 Earlier in his career, he worked as an Account Manager at Snow Peak Forest Products from September 2001 to August 2007.3

Hicks graduated from the University of Idaho in 1997 with a degree in Graphics.3

Highlights

Oct 3 · martechcube.com
Rise of retail media: supermarkets are coming for your ad budget
Dec 19 · danads.com
Kochava announces partnership with DanAds
Nov 2 · kochava.com
Kochava Summit | AdTech Conference
Kochava Summit | AdTech Conference
Nov 1 · kochava.com
Jason Hicks - EVP, Growth at Kochava
Jason Hicks - EVP, Growth at Kochava
Oct 24 · kochava.com
Kochava Unveils the Future of AI-Powered Insights Tools to Unlock ...
Feb 2 · businesswire.com
Experience a New Level of Accuracy in Your Cost Aggregation

Related Questions

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What is the Marketers Operating System (m/OS) at Kochava?
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What role does AI play in Kochava's marketing solutions?
Jason Hicks
Jason Hicks, photo 1
Jason Hicks, photo 2
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Location

Sagle, Idaho, United States