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Jason Howarth

Vice President of Marketing at Panini America

Jason Howarth is a seasoned marketing and communications executive with over 25 years of extensive domestic and international consumer brand experience.

He currently holds the title of Vice President of Marketing at Panini America, the leading sports and entertainment collectibles company globally. In this role, he spearheads key strategic initiatives that have significantly impacted the company's growth and market presence.

Some notable accomplishments under his leadership at Panini America include the successful launch of the Panini America brand, the development of Panini Direct (a direct-to-consumer platform), and the expansion into the Chinese market through various social and direct-to-consumer platforms.

Jason has also played a pivotal role in the success of Panini's Digital Trading Card apps such as NFL Blitz, NBA Dunk, and FIFA World Cup as well as the company's ventures into NFT and Blockchain technologies.

Furthermore, he oversees the Panini Super Bowl Kid Reporter program, the Rated Rookie Content Series, and cultivates strategic partnerships and collaborations with renowned entities like NBA, NFL, FIFA, UFC, MLBPA, NASCAR, Disney, and various sports hall of fames.

Jason Howarth is known for his expertise in licensor relations, contract negotiation, brand advocacy, content development, social media management, public relations, event planning, digital strategies, corporate messaging, and athlete management.

His educational background includes studying at North Quincy High School and earning a Bachelor of Science in Public Relations and Communications from Boston University.

In addition to his current role at Panini America, Jason has held executive positions at other reputable organizations like Conover Tuttle Pace and Alan Taylor Communications, where he specialized in consumer and sports marketing.

With a rich professional history that includes working with a diverse range of brands and sports leagues such as adidas, AT&T Wireless, NFL, MLB, and World Wrestling Entertainment, Jason Howarth's expertise and leadership have made him a prominent figure in the marketing and communications industry.

Highlights

Jul 30 · linkedin

Another epic event for the Panini America Team!!!

If the last two weeks of activations with partners including NBA Summer League, NBA Rookie Photo Shoot, WNBA All Star, ComicCon and the National Sports Collectors Convention were insane…

Saturday’s Panini VIP Party was the 🍰!!!

Bringing together 600+ Collectors to an invite-only event, League partners, Players Associations, Agents, Athletes & Entertainers.

🏀 The Legend - Cynthia Cooper, Reed Sheppard& Jake LaRavia 🏀 NIL: VJ Edgecombe& Tre Johnson 🏈 Ricky Williams, Johnny Manziel& Chad “Ocho Cinco” Johnson 👊🏻 Stipe Miocic, Johnny Gargano& Impa Kasanganay 🎵 50 Cent & Rev. RUN (Run DMC)

The biggest brands. The best events…

No one celebrates and brings the trading card category together with the energy and authenticity like Panini!!!!

A long way from that first Panini VIP Party in a Baltimore ballroom (12 years ago) and hoping 50 people would show up!!!

#whodoyoucollect #nscc #tradingcards #sportsbiz #sportsmarketing #sportslicensing #athletemarketing

Jason Howarth
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Location

Dallas-Fort Worth Metroplex