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Jason Huertas

Product Leader & Entrepreneur

Jason Huertas is the Lead Product Manager for Marketing Technology in the North America Zone at The Kraft Heinz Company.2 He specializes in AdTech and plays a key role in Kraft Heinz's data and marketing initiatives. Huertas has been instrumental in developing the Kraft-O-Matic, a consumer insights engine that has helped the company more than double their consumer insights in less than two years.2

At Kraft Heinz, Huertas works on optimizing and enriching first-party data, leveraging partnerships with tech companies like Google Cloud and LiveRamp to enhance consumer insights and improve marketing effectiveness.24 He has been involved in initiatives to consolidate and cleanse data, as well as preparing for a future beyond cookie deprecation.2

Huertas has shared his expertise at industry events, such as RampUp 2023, LiveRamp's annual conference, where he discussed how Kraft Heinz aligns internal and tech partners to solve data challenges.2 He emphasizes the importance of leadership support and cross-functional collaboration in implementing successful data strategies.4

Prior to his role at Kraft Heinz, Huertas had experience with startups, having written about a failed startup venture in the past.1 He is currently based in Plymouth, Michigan, and is 48 years old.3

Related Questions

What are Jason Huertas' main responsibilities at Kraft Heinz?
How did Jason Huertas contribute to the development of the Kraft-O-Matic?
What is Jason Huertas' background before joining Kraft Heinz?
How has Jason Huertas' work impacted Kraft Heinz's data strategy?
What other projects has Jason Huertas worked on in the AdTech industry?
Jason Huertas
Jason Huertas, photo 1
Jason Huertas, photo 2
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Location

Omaha, Nebraska, United States