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Jason Waters
I help businesses grow their revenue @Meta
Jason Waters is currently a Client Partner in Gaming at Meta. He is known for his collaborative approach and focus on understanding clients' key business needs to drive results. His work emphasizes the importance of digital marketing and advertising, particularly in the gaming sector, where he leverages Meta's platforms to enhance client campaigns.
Waters has a history of involvement in digital marketing and has actively shared insights on social media regarding best practices and strategies for effective advertising. His LinkedIn profile highlights his commitment to helping clients achieve their goals through targeted marketing efforts.12
In addition to his role at Meta, he has previously engaged in discussions and presentations related to user acquisition and marketing strategies within the gaming industry, showcasing his expertise in this field.3
Highlights
Short form video is only just ramping up. Here's the scoop 🚀
After reviewing 6 million pieces of content, Neil Patel shows that short form video content has far greater engagement levels, with almost 3X more engagement than text based content.
Digging into Meta's recent earnings call, Reels now accounts for 40% incremental time spent across Instagram and Facebook, with over 200 billion Reels plays...EVERY. SINGLE. DAY.
More than half of all time spent on Instagram and Facebook is watching videos... no wonder Reels and short form video content are CRUSHING IT on the engagement front. And when it comes to the paid media, 75% of Meta's advertisers are now using Reels Ads.
How are you utilizing short form content and Reels today?
https://lnkd.in/gGf8xbJk
#shortformvideo #reels #shortformcontent #instagram #facebook #facebookmarketing #socialmediamarketing
🏈 SuperBowl ads overrated & overpriced! 🏈
An ad during the 'big game' will cost you roughly $7.5m for a 30 second slot in 2024 🤑
I'll show you how marketers can deliver super-bowl like reach for a fraction of the cost
First, let's take a look at the numbers
If we have 113 million people watching the Superbowl,
at a $7.5m advertising cost
That means your TV buy has a CPM of $66.
On top of this, studies show many ads are just average in effectiveness (Kantar), with small boosts in word-of-mouth (U of Minnesota) and uncertain ROI for competing brands (Stanford GSB).
The question has to be asked, are superbowl ads overrated and overpriced ?
That's where the Meta Moment Maker comes in...
Moment Maker is a product that consolidates all of our video solutions into 1, allowing you to drive maximum exposure during your peak season over a 3 day burst.
With Meta Moment Maker, and to launch their EX90, Volvo were able to achieve incremental unique reach of 96% on TOP of their BAU campaigns,
increase conversation by 4.5x about the Volvo car brand
and all at a fraction of the cost during a crucial seasonal moment.
SuperBowl moment or not, Moment Maker is something all marketers should be considering for their next big game.
#Digitalmarketing #SocialMediaMarketing #FacebookAds #MomentMaker #SuperBowlAds #SuperBowl
