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Jason White

President at Wieden + Kennedy Portland, Former CMO at Beats By Dre, MTV, Curaleaf and Fanatics Betting and Gaming

Jason White is the President of Wieden+Kennedy's Portland office, a position he assumed in October 2023.5 He has a long history with the agency, having previously spent nearly nine years there in various roles, including Global Account Director for Nike and Managing Director of the Shanghai office.15

White brings over 20 years of experience as an award-winning marketing professional, having worked with numerous high-profile brands. His career highlights include:

  1. CMO roles at Fanatics Betting and Gaming, MTV Entertainment, and Beats by Dre.52
  2. Experience in the cannabis industry as CMO of Cura Partners / Select Oil.3
  3. Board member for the Marcus Graham Project and Caldera Arts camp.25

White's achievements include:

  • Member of the AAF Hall of Achievement and Forbes CMO Next List.2
  • Named in the Ebony Top 100.2
  • 8-time Cannes Lion Award recipient for the Beats By Dr. Dre's "Straight Outta" campaign.2

In his first year back at W+K Portland, the agency won the Dan Wieden Titanium Grand Prix at the 2024 Cannes Lions Festival for their Super Bowl campaign, "DoorDash All the Ads".2

White's return to Wieden+Kennedy is seen as a significant move, with the agency's global CEO Neal Arthur stating, "We're not just trying to bring in advertising talent, we're trying to find the type of people who define what the future of this business is".4

Highlights

Aug 12 · linkedin

My condolences to the people that knew and loved (and sometimes hated) Jim Riswold. It’s a loss for this entire industry and for popular culture.

I’m glad I got to know him a bit. We should all try to be a little more like Riswold. He was pushing me to present some crazy ass idea to a client right up until the end. I’ll miss that spirit.

RIP Riz

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Jason White
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Location

Portland, Oregon, United States