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Jay Prasad

Chief Strategy Officer LiveRamp TV {NYSE RAMP} former CSO VideoAmp ▲ Forward-Thinking Strategy, Product & Revenue Executive ▲ Advisor and Investor in Startups

Jay Prasad is a forward-thinking software and technology leader with 20 years of extensive experience in strategy execution, business development, sales, account management, and consulting within the media industry. He specializes in data-driven software, the convergence of linear and connected TV, measurement & attribution, and blockchain technologies.

His expertise lies in crafting innovative business strategies, staying abreast of the latest trends, driving advertiser ROI, elevating publisher monetization, and enhancing consumer ad experiences. Jay focuses on growing company revenues by leading cross-functional teams in developing competitive solutions.

In his role as Chief Strategy Officer for VideoAmp, Jay Prasad has successfully led business development, established partnerships, and managed go-to-market functions, achieving remarkable growth from start-up to nearly 50M in revenue and increasing revenue by 500% annually. He has a proven track record of raising $106M in venture funding.

Highlights

Aug 15 · linkedin

I am really excited about our strategic alliance and integration with a company and data set I know all too well! VideoAmp. Ross McCray, Bryan Goski, Seth Haltiner, Stephanie Doennecke

This is a crucial step in measuring marketing in sports and live entertainment. Most often the market discusses advertising measurement, but what about the marketing inside of content, namely sports.

This Relo solution is centered around the logos and brand integrations (logos, signage, LEDs, and now virtual overlays) you see on screen during the game, the pre-game shows, etc.

By integrating with VideoAmp's tv content viewership data from 40M households, we can now have an impression-level analysis of those logo and signage exposures. This is a first of its kind at-scale approach.

Lot's of coverage below!

https://lnkd.in/gfEgHuhw

videoamp-viewership-dataset-into-its-ai-driven-real-time-platform-for-sponsorship-measurement-in-sports-entertainment/

https://lnkd.in/gNtadhWT

https://lnkd.in/gx3qSKPq

https://lnkd.in/guAEuQ4d

Jay Prasad
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Location

Los Angeles Metropolitan Area