Suggestions
Jayne Hetherington
Managing Director at Stellar Elements
Jayne Hetherington is a seasoned professional in the field of UX and business leadership, with a strong skill set in digital ecosystem strategy, design and development operations, customer experience, account management, accessibility, content strategy, product roadmapping, brand development, and technology integration. Jayne holds a MA in Visual and Media Arts with a concentration in New Media from Emerson College, and a Bachelor of Arts in English and Studio Art with a minor in German from McDaniel College. With an extensive background in various organizations, Jayne has held key positions such as Managing Director and Director of Strategy & Design at Stellar Elements (an Amdocs Company), Practice Director at projekt202, Director of User Experience Design at ADK Group, Senior Project Manager at Fresh Tilled Soil, Director of Communications & Operations at Tigers and Bears Restaurant Operations LLC, Adjunct Professor of New Media at Emerson College, and more. Jayne has also served as an Adjunct Professor of Mass Media at Bunker Hill Community College and has experience in sales as the Director of Sales at Summit Educational Group.
Highlights
"Am I a Bad Person?"
Asks Nike's latest (and imo, terrible) Olympic ad. The spot puts forward a reductionist definition of greatness and 'win above all' culture that does nothing to actually capture the dimension of the athletes featured.
Brad Stulberg's take has gotten a lot of play on X, and for good reason. "...Athletes who focus on process rather than outcomes are more successful. It’s also why so many elite coaches, from Bill Walsh to Nick Saban to Dawn Staley to Steve Kerr, embrace some variation of the same mentality: do the work, let the outcome take care of itself."
Full opinion piece: https://lnkd.in/eaTnp7Q9
And podcast: https://lnkd.in/eCq_JVHb (The Difference between Greatness and Fake Greatness)
I've been following Mita (Aseemita) Malhotra, Satish Mehta and the team at Chewy closely over the past year or so as they expand their vet care footprint (🐾 pawprint?). I've been so curious about their rapid growth in the vet care space, how they'll align the brand of the physical storefronts with the dot-com experience, and how they'll span loyalty programs across physical and digital. (Also Amelia Taylor is a must-follow because the office dog content is 😘.)
Then I stumbled upon a post in a pet lizard group (yes I follow a 🦎 group) that brought my Chewy brand respect to a new level. A woman wrote that she had purchased a set of bowls for her bearded dragon, Curt, on Chewy.com, but a couple days later she needed to cancel the order because he had passed away. A few days later she received this handwritten note and custom headstone!
Seriously, even in an age where we see digital personalization done well fairly often, this physical example of CX mastery is truly incredible. 💙
Has anyone else experienced something like this from Chewy (or another brand)? I'm here for it.
