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Jeff Pontes

Transformation & Growth Executive

Jeff Pontes is a seasoned Digital Leader with a passion for building, growing, and transforming businesses and teams. He excels in leading consumer acquisition strategies and driving billed business growth.

With a background in Computer Science, market research, and over a decade of agency experience, Jeff has honed his skills in marketing strategy, e-commerce, business development, and digital transformation.

In his role as VP, Consumer Acquisition at American Express, Jeff managed lead generation, prospect targeting, and acquisition strategies across various channels, demonstrating his expertise in team development, business planning, and analytics.

Throughout his career, Jeff has held key positions in organizations like Sobeys, Kinetic Caf"e, and BrandSpark International, where he spearheaded digital strategies, partnerships, and business development initiatives.

His professional journey includes roles as a Digital Media Strategist, Data Analyst, Digital Marketer, and Change Agent, illustrating his adaptability, leadership, and expertise in technology development.

Jeff's key learnings emphasize the importance of data interpretation, bilingual communication between tech and exec teams, adaptability in the face of adversity, and the art of influence and salesmanship in various contexts.

Highlights

Aug 28 · linkedin

Saw this quote today and I couldn't agree more! "If you don't upskill, obviously, AI will replace you." This was a warning from the Philippines’ National Economic and Development Authority to country's workers.

For those who fear the "wrath" of AI, there's a need to shift focus to embracing it's potential and learning new skills, or risk getting left behind. We live in an era, where growth and development is just as crucial as doing your day job!

Jul 18 · linkedin

I regularly drive by this billboard and it always gets me. Most people drive by it and may think nothing of it but here's why it bothers me...

The message is intended to appeal to Canadian businesses that prioritize data security, compliance, and performance. When dealing with data, it's a very sensitive area, with major risks and implications so the devil is in the details.

What gets me is that, as a multi-national, non-Canadian based organization, they have failed to use Canadian spelling ("Centers" vs "Centres"). It may be a little thing, although my view is when you're dealing with sensitive data, you can't afford to overlook the details...

Thoughts?

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Jeff Pontes
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Experience

VP, Performance & Digital Strategy at SALT XC (2022 - Present)
VP, Consumer Acquisition and Management at American Express (2017 - 2021), Entrepreneur in Residence at Brampton Venture Zone by TMU (2021 - Present), MarTech Council Member at Canadian Marketing Asso at Sobeys (2013 - 2017)

Education

BSc., Applied Computer Science with Internship at Ryerson University

Location

Greater Toronto Area, Canada