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Jeff Rasp
Head of Media Strategy and Digital Marketing Operations, NA at Bayer HealthCare
Jeff Rasp is a strategic-thinking interactive marketing professional with extensive knowledge, currently serving as the VP of Digital Platforms, Channels & Capabilities for North America at Bayer HealthCare.1 His LinkedIn profile showcases his expertise in digital marketing and media strategy.
Professional Background
Jeff has a distinguished track record in visual design and has been an early adopter of cutting-edge technologies, including AI.2 His experience extends to in-house media operations, as evidenced by Bayer being named best in class for 'In-House Media Operations' for two consecutive years under his leadership.3
Career Highlights
- Current Role: VP Digital Platforms, Channels & Capabilities, North America at Bayer HealthCare
- Previous Position: Head of Media Strategy and Digital Marketing Operations, NA at Bayer4
- Recognition: Contributed to Bayer's recognition as best in class for 'In-House Media Operations'3
Education
Jeff Rasp attended East Stroudsburg University of Pennsylvania, which likely contributed to his foundation in marketing and digital strategies.1
Skills and Expertise
- Strategic thinking in interactive marketing
- Digital platforms and channels management
- Media strategy development
- Implementation of cutting-edge technologies
- Leadership in visual design
Jeff Rasp's LinkedIn profile (username: jeffrasp) provides a comprehensive view of his professional journey and accomplishments in the digital marketing sphere, particularly within the healthcare industry at Bayer.
Highlights
Excited to share that for a second year in a row Bayer has been named best in class for 'In-House Media Operations' with our submission, 'Relentless Pursuit of Excellence for In-House Media'. This by itself was an amazing accomplishment, but this year we are honored to also take home best overall 'Excellence in programmatic Media'. Over the last three years we built a world class team of industry leading experts who work amazingly as a tight knit team with a culture that is a mix of fun, hard work and friendly competition that drives us to be our very best. Wish I could tag the full team but need to call out my leadership with Paul Gelb, Aaron Baker, Clinton Roese, Lauren Felix (MacPherson) and Karen Molina for their dedication and hard work to make this possible. Congratulation #teambayer!
Excited to share that for the third year in a row, Bayer Consumer Health has been selected by AdExchanger as a finalist for Best In-House Marketing Operations with our submission ‘Bayer: Relentless Pursuit of Excellence for In-House Media Operations’. Coming off our win last year we knew the bar would be high but that is exactly the environment we thrive in. Could not be prouder of this amazing team! I wish I could tag the full crew but breaks the 30 limit so will call out an incredible leadership team: Paul Gelb, Aaron Baker, Clinton Roese, Lauren Felix (MacPherson), Khara Bozler Hutchinson, Ryan Gang, Gary Guarnaccia Jr, MBA, Karen Molina.
