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Jeff Ratner

Cross-Functional Brand & Digital Performance Marketing Leader, Technologist, and Consultant possessing unique insights and vision into what drives consumer engagement.

Jeff Ratner is the President of Media, Analytics, and Data at Quigley-Simpson, a leading independent full-service agency.13 He was appointed to this role in 2023, bringing over 20 years of experience in both client and agency sides of the marketing industry.14

In his current position, Ratner is responsible for overseeing the agency's Media Strategy and Planning, Investment, Activation, and Analytics practices.1 His extensive background and expertise in solving complex business challenges using data, analytics, and technology make him a valuable addition to Quigley-Simpson's leadership team.1

Career History

Before joining Quigley-Simpson, Ratner held several senior positions in the marketing and advertising industry:

  • Senior agency roles at GroupM's Mindshare, Publicis Media's Zenith, and Hearst's iCrossing14
  • Senior marketing positions at Sony Corporation of America and Kaplan North America1

Expertise and Approach

Ratner is known for his data-driven approach to marketing and advertising. He emphasizes the importance of connecting various datasets (consumer information, media usage, business data) to create actionable insights and plans that drive business forward.4 His philosophy balances performance marketing with brand building, recognizing the need for both short-term growth and long-term brand development.4

Industry Involvement

Ratner is a regular attendee of the Consumer Electronics Show (CES), having attended the event 25 times.4 He values CES as an opportunity to connect with industry professionals, understand market trends, and discover new technologies and media vendors.4

It's worth noting that while there is a Jeff Ratner who works as Director of Global Cybersecurity and Privacy Law at Apple2, this appears to be a different individual with the same name.

Highlights

Oct 17 · digiday.com
Agency execs balance automation and strategy with new ad formats
About - QuigleySimpson
About - QuigleySimpson
Sep 5 · legistorm.com
Jeff Ratner - Apple Inc. (Oct. 2022-), Director, Global Cybersecurity ...
Jun 14 · quigleysimpson.com
Quigley-Simpson strengthens our leadership team - QuigleySimpson
Quigley-Simpson strengthens our leadership team - QuigleySimpson
Quigley-Simpson's President of Media, Analytics, and Data, Jeff ...
Quigley-Simpson's President of Media, Analytics, and Data, Jeff ...
Dec 14 · lbbonline.com
Quigley-Simpson Strengthens Executive Leadership Team with Jeff ...
Quigley-Simpson Strengthens Executive Leadership Team with Jeff ...

Related Questions

What are Jeff Ratner's key achievements in his 20+ years of experience?
How does Jeff Ratner's background in both client and agency roles benefit Quigley-Simpson?
What specific tech and AI solutions is Jeff Ratner focusing on at Quigley-Simpson?
How does Jeff Ratner's experience at Apple compare to his role at Quigley-Simpson?
What are the main challenges Jeff Ratner faces in his new role at Quigley-Simpson?
Jeff Ratner
Jeff Ratner, photo 1
Jeff Ratner, photo 2
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Location

New York City Metropolitan Area