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Jeff Soriano
Senior Vice President Marketing at EveryAction
Professional Background
Jeff Soriano is a highly accomplished marketing executive with a strong track record of delivering exponential growth for B2B SaaS technology companies. As the Senior Vice President of Marketing at EveryAction, he leverages his extensive experience and knowledge to develop strategic marketing initiatives that drive measurable results. Jeff's passion for marketing is evident in his hands-on approach to revenue marketing and demand generation, where he has made significant contributions to the growth strategies of the organizations he has been a part of.
His career history is marked by a series of influential positions that have honed his skills in areas like Marketing Automation, Salesforce.com, Product Marketing, and more. Before joining EveryAction, Jeff held the position of Managing Director, Marketing Digital Transformation at EAB, where he was instrumental in guiding the marketing strategies and digital transformation efforts for the firm. He also served as the Vice President of Marketing and Business Development at YouVisit, a company that was later acquired by EAB. Throughout his career, Jeff has consistently driven marketing excellence, utilizing innovative solutions to enhance visibility and engagement.
Jeff's steadfast commitment to enhancing customer experiences and his strategic thinking have been the bedrock of his success across various companies. His previous positions include impactful roles such as VP of Marketing at globaledit®, where he further refined his expertise in marketing and sales enablement, and Senior Director of Demand Generation at Wyng, fostering effective demand generation practices that led to increased market reach and brand authority.
In addition to these roles, Jeff served as Director of Demand Generation at SocialFlow and Head of US Marketing at Maxymiser. His diverse experience has provided him with a unique perspective on the marketing landscape, helping businesses effectively navigate the complexities of marketing operations and execution.
Education and Achievements
Jeff Soriano holds a Bachelor of Arts degree in Music Studies from William Paterson University of New Jersey. While this degree may seem unconventional for a marketing professional, it signifies the depth of his creative abilities. His background in music studies contributes to his innovative approach toward marketing strategies, particularly in areas involving creative direction and client engagement.
Beyond his degree, Jeff's extensive career features numerous accolades and accomplishments that underscore his proficiency in the marketing arena. His expertise in tools such as Marketo, Eloqua, Google Analytics, and various social media advertising platforms empowers organizations to orchestrate sophisticated marketing campaigns. He is well-versed in techniques such as SEO and account-based marketing, making him a valuable asset for any tech company aiming for growth and expansion.
Notable Achievements
Among Jeff's numerous achievements, his ability to spearhead revenue marketing initiatives stands out. He has consistently demonstrated a remarkable knack for combining creativity with data-driven analysis, allowing companies to not only reach their target audiences but also convert them into loyal customers. His holistic understanding of demand generation and marketing operations enhances organizations' ability to optimize their marketing strategies effectively.
Through his leadership, Jeff has enabled teams to exceed their goals by implementing best practices of reporting and analysis, thereby fostering an environment of continuous improvement and innovation. His approach towards testing websites and executing inbound marketing strategies ensures that every initiative is geared towards obtaining measurable success and refining marketing efforts.
As a sought-after leader in the marketing field, Jeff is recognized not just for his strategic mindset but also for his ability to cultivate relationships that allow for collaboration across departments and stakeholders. He embraces modern tools and techniques while remaining focused on the core values of marketing—understanding customer needs, delivering exceptional value, and driving business growth. In each new role he has taken on, Jeff has made significant contributions that showcase his expertise, making him a respected figure in the B2B SaaS marketing sector.
Highlights
Here is a question I still get asked a lot as a Marketing leader. Where should SDRs/BDRs be in a GTM organization? Sales or Marketing?
Like so many answers to questions in business...it depends. The answer must be based on the objective of the role within that specific organization.
If the primary objective is to build a feeder program for Sales then it makes sense for the role to live in Sales. How you coach and mentor will be aligned to preparing a SDR/BDR to become a top performing AE.
If the primary objective is to build pipeline, which Marketing is responsible for, it makes sense for them to be in Marketing.
Now, throughout my career I have seen the volume of SDRs that move into Sales go down over time. I can't really say why. It is just something I have observed.
So throwing this all out there on a Friday to spark some conversations...and go!
B2B Marketing and Sales is hard right now. Heck, it's always been hard but what has worked in the past simply isn't working anymore. Think we've all seen people talking about this on LinkedIn, and we can agree it's true.
Now this does not mean we should stop doing the things we've been doing, but that we need to put a larger focus on the aspects of B2B Marketing that we've been ignoring for far too long. For me personally, the thing I'm prioritizing is brand.
When I say brand I don't mean redesigning our website or more banner ads. I mean focusing on how we make meaningful connections with those in our market. Thinking less about short term lead generation goals (which I know we all still have immense pressure to hit) and more about long-term goals. How do I engage someone today, who isn't in a buying cycle, so that when they are that person comes to our brand first.
I don't have it all figured out, and I'm adjusting in real-time just like other Marketing leaders. Although I have confidence that this is the right move.
Curious, how many others are prioritizing this kind of shift? What are you doing? Would love to hear from my peers on this one.
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.