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Jennifer van der Meer
Jen van der Meer is a multifaceted professional with a diverse background in business, design, and education. Here are some key points about her:
Professional Background
- Jen van der Meer is the CEO of Reason Street, a position she has held since May 2014. At Reason Street, she advises boards, CEOs, and executive leaders on strategic flexibility and adaptability, and helps companies, investors, and economic development organizations transition to impact-delivering business models.123
Academic Roles
- She is an Assistant Professor of Strategic Design and Management at Parsons School of Design at The New School, where she teaches courses in business models, entrepreneurship, and innovation. She also co-directs The New School’s Impact Entrepreneurship Initiative, focusing on creating inclusive pathways for emerging leaders who build community-centered ventures.123
Early Career
- Jen started her career as a research analyst at the Japan Development Bank and later worked as an equity analyst at Needham & Company on Wall Street. She was involved in the seminal Netscape IPO, which marked the beginning of the tech-driven business model era.23
Executive Roles
- She has held executive management roles at several prominent companies, including Organic, Inc., Frog Design, Drillteam (which was acquired by Powered, Inc. and later by Sprinklr), and Luminary Labs. At Frog Design, she led the successful turnaround of the company’s service business on the East Coast and established the firm’s Design Thinking practice.123
Non-Profit and Sustainability Work
- Jen is a co-founding board member of the Designers Accord, an initiative that committed over 400,000 designers globally to sustainable design principles. She also organized the NYC chapter of o2, the global eco design network.12
Education
Expertise
- Jen specializes in business model design, innovation ecosystems, and impact investing. Her approach is both data-driven and creative, focusing on understanding local business model adaptations, particularly for startups and social innovations that optimize for human health, social, and environmental impact.123
Overall, Jen van der Meer is a highly experienced business model designer, educator, and innovation ecosystem strategist with a strong commitment to impact investing and sustainable business practices.
Highlights
Jul 30 · reasonstreet.co
Research | Reason Street
Jan 1 · newschool.edu
Jen van der Meer | Parsons School of Design - The New School
Jan 1 · rocketreach.co
Reason Brand Inc Information - RocketReach
Aug 1 · dnb.com
Reason Brand, Inc. Company Profile | New York, NY
