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Jenna Klebanoff

VP Marketing at realtor.com

Jenna Klebanoff is the Vice President of Marketing, CRM at Realtor.com, a position she has held since March 2021.1 In this role, she focuses on driving consumer engagement and revenue through data-driven marketing strategies, including A/B testing, agile marketing practices, and personalized customer relationship management (CRM) initiatives.4

Prior to joining Realtor.com, Jenna held several notable positions:

  1. Director of Member Marketing & CRM at Equinox (March 2019 - March 2021)
  2. Marketing Director, CRM & Consumer Insights at Trade Coffee (2018 - 2019)
  3. Director of CRM & Retention Marketing at Casper (2014 - 2018)
  4. Senior Manager and Manager roles in CRM & Email Marketing at Tough Mudder Inc (2013 - 2014)1

Jenna has a strong background in marketing, CRM, and analytics. She holds a Bachelor of Science in Business Administration from Boston University's Questrom School of Business.1 Her expertise spans areas such as loyalty programs, retention marketing, lead generation, and web optimization.1

In her current role at Realtor.com, Jenna has led initiatives that have significantly improved marketing performance:

  1. Increased A/B testing velocity by 6x, launching over 30 tests per quarter
  2. Implemented agile marketing practices, resulting in exceeding revenue goals
  3. Introduced innovative marketing channels and technologies
  4. Achieved a 50%-plus year-on-year increase in total consumer value4

Jenna is also active in professional networks, being a member of Chief and the Forecast Labs Mastermind Network.1 Her LinkedIn username is jennaklebanoff.123

Highlights

Aug 27 · contactout.com
Jenna Klebanoff Email & Phone Number | realtor.com - ContactOut
Jenna Klebanoff Email & Phone Number | realtor.com - ContactOut
Apr 2 · prnewswire.com
Cordial Signs New Digital Marketing Agreement with Realtor.com®
Jenna Klebanoff - Brand Innovators
Oct 18 · theorg.com
Marketing and Communications - Realtor.com - The Org
Marketing and Communications - Realtor.com - The Org
Nov 29 · realtor.com
What we've learned at Realtor.com® by getting closer to our ...
Nov 29 · realtor.com
Jenna Klebanoff, Author at Homemade - Realtor.com
Jenna Klebanoff, Author at Homemade - Realtor.com

Related Questions

What are some of Jenna Klebanoff's most successful marketing strategies at realtor.com?
How has Jenna Klebanoff's background in CRM influenced her approach at realtor.com?
What are the key challenges Jenna Klebanoff has faced in her role at realtor.com?
How does Jenna Klebanoff balance her marketing and CRM responsibilities at realtor.com?
What specific data-driven marketing techniques has Jenna Klebanoff implemented at realtor.com?
Jenna Klebanoff
Jenna Klebanoff, photo 1
Jenna Klebanoff, photo 2
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Location

New York, New York, United States