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Jennifer Pittleman
Social Media Strategist and PR Professional at FleishmanHillard
Jennifer (Kohanim) Pittleman is a seasoned professional with over 10 years of social media and PR experience, currently employed at the global communications agency FleishmanHillard.
She boasts a diverse background in consumer and B2B marketing, having collaborated with renowned brands spanning various industries such as tech, retail, music, travel, beauty, financial services, and healthcare.
Throughout her career, Jennifer has honed her expertise in social media and media relations, with a keen focus on crafting integrated programs that align with clients' business objectives and resonate with their target audiences.
Her skill set includes Social Content Strategy, Community Management & Customer Relations, Media Relations, Media Strategy, Blogger Relations, Social Monitoring & Analytics, and Paid Media Management.
Jennifer pursued her Bachelor of Music degree in Music Business at New York University, laying a solid foundation for her professional journey.
She currently holds the position of Vice President at FleishmanHillard and has previously served in roles like Managing Supervisor, Account Supervisor, Senior Account Executive, and Account Executive at the same agency.
Jennifer's early career experiences include internships in digital marketing, PR, and music marketing roles, reflecting her passion for the industry and dedication to continuous learning and growth.
Highlights
I can't believe I've hit my 15 year anniversary at FleishmanHillard. The date came and went last month and I didn't really get the chance to process what a big milestone this actually is for me. The biggest reason why this feels like such a big deal is because if you asked me ten years ago if I planned to be a working mom or a stay-at-home mom (yes, faulty terms that make it seem like there are only two choices), I would have told you that I wanted to be a stay-at-home mom.
When I tell people that these days, they're quite surprised, but the truth is that I grew up in an amazing yet pretty traditional Persian community in Long Island in the 90s and 2000s. I was certainly taught that a woman’s role was raising a family and that professional pursuits were secondary or came later in life when children were older.
I vividly remember entering the workforce post-college, surrounded by extremely talented and ambitious people at FH who energized me, but a part of me still had this nagging question in the back of my mind: will I be a working mom or a stay-at-home mom? At the time, a lot of senior female colleagues around me seemed to stay in the office until late in the evening and I just couldn’t see how I could be a parent that way. There didn’t really seem to be a middle ground between what I was seeing at work and what I was seeing in my hometown.
I didn’t realize it until I read Sheryl Sandberg’s Lean In book, but even though I was working hard and doing well at work, a part of me was truly “leaning out” and not focusing on progressing to the next level.
Things gradually changed for me. It wasn’t just one inspirational moment that changed my perspective. It was a mixture of seeing more types of working mom role models at FH later in my career and reading certain books that exposed me to new viewpoints. Fast forward to today - 15 (!) years into my career at FH - I’m a mom to two kiddos and love what I do working in PR and social media. I am so grateful that I didn’t transition out of the workforce early on and can now see how much my work has made me into a better version of myself and ultimately a better mom.
There's no question to me that pursuing something that you are interested in and that you are good at truly makes you a better person, partner and parent. Don’t believe anyone that tells you it’s not possible to have a career and be a great parent - literally anything is possible.
I've always been of the mindset that if you're going to spend thousands or millions of dollars to contract a celebrity for a #marketing campaign, you better have THE best creative concept humanly possible, with the most integrated campaign you can possibly manage.
I know that sounds like a totally obvious statement, but I've seen enough celebrity programs that don't hit the mark. They're the kind of #PR campaigns where it feels like most of the energy was spent on figuring out who to partner with, instead of figuring out what to do with them.
That's why I'm so jazzed after seeing this new JLo / Virgin Voyages "Jen AI" campaign. I love how they made the campaign newsworthy by tying it into a trending topic like #AI (though the Black Mirror vibes are honestly a bit unsettling). I also think they did a stellar job capturing beautiful footage of JLo immersed in different aspects of the travel experience as part of their create-your-own-journey style microsite at https://voyagewithjen.ai/. And you gotta hand it to this marketing team for the clever wordplay on generative AI and "Jen AI."
To me, this is a great example of truly using your #celebrity to the fullest extent - not only capturing footage for an ad, but also capturing visual content to be used across platforms. It's also a great example of a creative approach that takes both #earnedmedia and #digital into consideration.
In any case, the topic of celebrity campaigns is on my mind lately because I am in the midst of leading one for a client right now. We recently wrapped up the video shoot / media day (content to come out later this summer) and I can't tell you how much energy I poured into making sure the creative concept was the strongest it could be and that we used every second of the talent's time for content capture to be used across multiple platforms. Sharing here as I can't be the only person that nerds out about these details, right??
