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Jennifer Wise

Principal Analyst of Experience Design (CX, UX, and Emerging Interfaces)

Jennifer Wise is a Senior Analyst at Forrester specializing in mobile marketing and emerging technologies.

Her expertise lies in analyzing consumer adoption of digital, mobile, and emerging technology interfaces and the organizational strategies needed for successful experiences and innovations.

Jennifer focuses on aspects such as experience design, user research, interaction design, design team skillsets, product management, and the impact of emerging interfaces on the human experience.

She is knowledgeable in areas like mobile and digital behavior, hybrid experience strategies, journey mapping, and the potential and adoption of various emerging consumer interfaces such as VR, AR, bots, and digital assistants.

Jennifer Wise also has experience in design thinking, personalization, gamification, and hosts a podcast called 'The CX Cast' discussing topics related to customer experience.

Her work delves into improving customer interactions, the future of voice technology, and optimizing the employee experience.

Jennifer Wise
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Location

Boston, Massachusetts