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Jenny Stanley

Founder and Managing Director of Appetite Creative -The Connected Experiences Studio, Founder of FemmeNiche #Speaker #Goldman Sachs 10,000 Small Businesses UK Alumni

Professional Background

Jenny Stanley is a dynamic and experienced leader in the field of media and creative technology, bringing over 20 years of pan-EMEA sales and sales management expertise. She has an exceptional ability to energize and inspire teams, leveraging her extensive knowledge of the advertising industry to drive growth and innovation. As the sole founder and Managing Director of the award-winning creative technology company, Appetite Creative, Jenny specializes in digital advertising solutions that have garnered recognition for their creativity and effectiveness.

Jenny's illustrious career features significant roles in prominent organizations; she has played a pivotal role in the establishment and success of UK/EMEA subsidiaries for two major US companies and one Nordic firm. This responsibility underscores her strong capabilities in global sales and team management across both small and large teams, ensuring that her organizations achieve remarkable results in competitive markets.

Apart from her commercial accomplishments, Jenny is also known for her contributions to women's networking through her founding of Femme Niche. This initiative aims to empower women in the business landscape, focusing on fostering connections and supporting professional growth. As a frequent speaker and thought leader, she engages in seminars and lectures, covering topics such as the future of mobile and HTML5 advertising, as well as the use of rich media, native, and programmatic solutions.

Education and Achievements

Jenny pursued her studies in Business Management Marketing at Brunel University in London, equipping herself with the foundational knowledge necessary for a successful career in marketing and sales. Her passion for learning continued at JFK, where she expanded her understanding of the intricacies of business and marketing.

Throughout her career, Jenny has led her teams to win several independent awards, reflecting her commitment to creative solutions in the media and advertising domains. With a consistent track record of outperforming targets, her professional journey can be characterized by a strong determination and tenacity that distinguishes her in the industry.

Her role as a frequent judge for creative and MarTech awards showcases her deep understanding of market trends and her expertise in recognizing exceptional work in the field. She is a compassionate mentor, providing guidance and leadership for aspiring professionals in advertising and creative technologies.

Specialties

Jenny’s specialties encompass a broad range of areas, including start-ups, brand development, and connected packaging. Her knowledge of tech marketing and connected experiences allows her to craft innovative brand solutions that consistently push the boundaries of creativity and effectiveness. Her expertise in graphic design and playable ads complements her strategic focus on rich media and video content.

Moreover, Jenny is adept in predictive behavioral targeting and devising robust online strategies, using 1st party data to enhance audience engagement and conversion rates. Her comprehensive skill set also extends to digital media sales and HTML5, equipping her to navigate the ever-evolving landscape of technology and advertising with confidence and insight. Jenny's experience in website and app development further fortifies her understanding of the interconnectedness of digital marketing strategies across various platforms.

With a wealth of experience and a drive for continuous improvement, Jenny Stanley stands out as a leader in her field. Her passion for creativity and innovation, combined with her strategic vision, continues to inspire transformation in the advertising and creative technology sectors.

Related Questions

How did Jenny Stanley navigate her career path to establish Appetite Creative as a leader in the digital advertising sector?
In what ways has Jenny Stanley contributed to the advancement of women in business through her work with Femme Niche?
What innovative strategies has Jenny Stanley implemented to achieve consistent overachievement in sales management?
How does Jenny Stanley integrate her extensive knowledge of media sales into her role as a Managing Director?
What key trends in advertising does Jenny Stanley predict for the future of mobile and rich media?
Jenny Stanley
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Location

Greater Madrid Metropolitan Area