Sign In

Jeremy Basset

Innovator in corporate-startup partnerships

Jeremy Basset is the Founder and Chairman of CO, a boutique innovation agency dedicated to helping large corporations, particularly those in the FTSE100, optimize their collaborations with startups. Under his leadership, CO aims to bridge the gap between established companies and innovative startups, facilitating impactful partnerships that drive business results.

Background and Career

Before founding CO, Jeremy spent over 13 years at Unilever, where he played a pivotal role in launching and scaling Unilever Foundry, a global platform designed to connect the company with startups. This initiative involved piloting technology with over 150 startups, which helped Unilever enhance its operational efficiency and sustainability practices.124 His experience at Unilever has significantly shaped his approach to corporate-startup engagement, emphasizing the need for ongoing innovation rather than sporadic transformations.

Vision and Impact

At CO, Jeremy advocates for a culture of collaboration between corporates and startups, recognizing that such partnerships are crucial for driving innovation in an increasingly complex market landscape. He believes that the future of corporate innovation lies in creating networks of complementary startups that can collectively address challenges and seize opportunities.23 His vision extends beyond mere transactional relationships; he emphasizes the importance of cultural alignment and strategic integration within corporate structures to foster genuine innovation.12

Education

Jeremy holds an MBA from London Business School and is CPA qualified, complementing his academic background with a degree in Marketing & Accounting from the University of Technology, Sydney.5

Summary

In summary, Jeremy Basset is a seasoned innovator in corporate-startup partnerships, leveraging his extensive experience at Unilever to lead CO in transforming how large organizations engage with emerging technologies and entrepreneurial talent. His focus on creating sustainable, impactful collaborations positions CO as a key player in the future of corporate innovation.

Highlights

Aug 30 · linkedin

We're really excited to be at this year's B2B Marketing Expo! Are you coming?

If you are, come over to meet Super Benji at our stand (B2B-D3) where we'll be running demos on how he is revolutionising B2B sales outreach.

That's not all! Because we love Benji so much we have some really cute plushies to give away on the day too!

From researching prospects and crafting personalised messages to managing engagement and sealing that deal - he's got it covered!

📅 05.09.2024 📍 Waldorf Hilton Hotel, London

🔎 For more details visit: https://lnkd.in/ei-RwjEb?

Let me know if you'll be there in the comments! 👇

#B2BMarketing #Marketing #B2BSales #NetworkingEvent

Aug 29 · linkedin

What's the secret to getting your cold emails opened? 🤔

With 35% of recipients judging emails by their subject line, B2B sales pros must master the art of the perfect cold email.

But how do you stand out?

Here are some tips to boost your open rates:

📈 Personalise it: Using the recipient's first name can increase open rates by 42%.

📈 Spark urgency: Phrases like "limited time offer" can boost opens by 40%.

📈 Embrace emojis: A dash of emojis can lead to a 28% lift in open rates.

Remember, B2B buyers are already 57% through their purchase decision before engaging with sales reps.

So, why not focus on their needs, making your message not just heard but remembered? 🎯

👉 For more insights, check out the full article.

Or, you could let Super Benji handle your email strategy for you! Try the Super Benji demo on our website today.

https://lnkd.in/eftr44nP

#B2BSales #EmailMarketing #SalesStrategy

Related Questions

What inspired Jeremy Basset to start CO:CUBED?
How did Jeremy's role at Unilever Foundry shape his approach at CO:CUBED?
What are some success stories from CO:CUBED's startup engagement programs?
How does CO:CUBED differentiate itself from other innovation agencies?
What challenges has Jeremy faced in his career, and how did he overcome them?
Jeremy Basset
Jeremy Basset, photo 1
Jeremy Basset, photo 2
Add to my network

Experience

CEO of CO:CUBED
Head of Unilever Foundry at Unilever, Global Marketing Strategy Director at Unilever, Global Director - New Businesses Unit at Unilever, Finance Analyst at Unilever, Sydney, Australia (January 2003 - April 2005)

Location

Oxford, England, United Kingdom