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Jeroen Vaassen

Experienced executive and entrepreneur based in Singapore

Jeroen Vaassen is an experienced professional in the hospitality industry, with a strong background in revenue management and technology.1 As the Founder and CEO of Yerun, a company established in 2017, Vaassen has demonstrated entrepreneurial skills and leadership in the travel tech sector.1

Career Highlights

Current Roles::

  • Founder and CEO of Yerun (since 2017)
  • Co-Founder and COO of Expect Me, a travel tech startup (since 2021)

Previous Positions::

  • Interim COO at Joonze, a travel technology and marketing startup
  • Executive Vice President of Revenue Optimization (interim) at Shangri-La Hotels and Resorts (2017-2018)
  • Various revenue management leadership roles at Starwood Hotels & Resorts Worldwide, Inc.

Education and Certifications

Vaassen holds a Bachelor's degree in International Hotel Management from the Hotel Management School Maastricht, completed between 1995 and 1999.1 Additionally, he has obtained several professional certifications:

  • Certified Revenue Management Executive (CRME) from HSMAI (January 2016)
  • Managing Complexities from INSEAD Executive Education (May 2011)
  • Six Sigma Green Belt from Starwood Hotels & Resorts Worldwide, Inc. (March 2005)

Expertise and Achievements

Throughout his career, Jeroen Vaassen has:

  • Implemented new pricing and distribution strategies
  • Developed roadmaps for global revenue management
  • Transformed revenue management functions for large hotel chains
  • Led teams responsible for hundreds of hotels across various regions
  • Participated in hotel openings and technology platform implementations

Jeroen Vaassen's LinkedIn profile can be found under the username "jvaassen"2, where he has over 3,000 followers and 500+ connections, indicating a strong professional network in the industry.

Related Questions

What inspired Jeroen Vaassen to start Yerun?
How did Jeroen Vaassen's experience at Starwood Hotels & Resorts influence his career?
What are the main goals of Expect Me, the travel tech startup co-founded by Jeroen Vaassen?
What challenges did Jeroen Vaassen face while implementing new pricing strategies at Shangri-La Hotels and Resorts?
How does Jeroen Vaassen's background in revenue management benefit Yerun?
Jeroen Vaassen
Jeroen Vaassen, photo 1
Jeroen Vaassen, photo 2
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Experience

Founder & CEO at Yerun (October 2017 - Present)
Co-Founder & COO at Expect Me (June 2021 - Present)

Education

Bachelor of International Hotel Management at Hotel Management School Maastricht (1995 - 1999)

Location

Singapore