Suggestions
Jes Elliott
Highlights
Scary Career Move Alert! 🚀
I’ve always wanted to start a business named after my late Dad. Some of my fondest memories are of spending time with him working hard in the Texas heat.
My first beer (Shiner Bock) came from him after he pushed me to redo our front and back yards because I missed a few spots… in the front.
“Here, Jes, now I think you’re ready to mow other people’s yards,” he said.
Twenty-five years later, I see an opportunity to honor his standards and elevate those in the Austin market through a mix of technology, good old-fashioned values, and the best damn customer service possible. I also want to feel the pain, excitement, and ultimate freedom of taking big bets on myself.
That’s why I launched an online service business called Dewey Lawns last month. And wow. So. Much. Learning.
Luckily, we’re up to eight 5-star Google reviews (not including the two Yelp’s algorithm removed). Every day is a struggle against doubt and uncertainty, but every time my team gets a customer’s approval of our work, those doubts fade (for a few hours!).
If you live in Austin or know someone who does, I’d love to earn your trust or that of your pal. Check us out below and holler at your new lawn boy!
https://deweylawns.com/
#Entrepreneurship #NewBusiness #Austin #LawnCare #DeweyLawns #CustomerService #TechAndTradition
Here are a few thoughts on what I've learned in my career experiment with startup consulting so far:
Who I work with matters most.
It takes much more time than I imagined to find these people, to find a way to affect outcomes, and to see financial returns. (Hofstadter's Law).
One daily reminder to myself is to face the reality of things outside my control, look for what I don't know continually, and take incremental steps regardless, knowing progress can sometimes be invisible. This process does not mean one can ignore the road signs when heading in an unfamiliar direction. (Map Is Not The Territory).
But can generalists, let alone total outsiders, be of service in the startup world?!
A generalist with innate curiosity and the right temperament can provide value to startup founders without having deep technical expertise. Founders are often specialists and have many problems whose roots relate to my interests in psychology, history, studying the eminent dead (a favorite Mungerism), or even geo-politics (I knew that degree would come in handy someday!)
So, as we all travel onward through the fog into 2024, I hope the words below fill you with the same encouragement and inspiration they've given me.
"A swordsman in his declining years said: In one's life... He truly knows his own insufficiencies, and never in his life has he thought he had succeeded. He has no thoughts of pride but, with self-abasement, knows the Way to the end. It is said that Master Yagyu once remarked, 'I do not know the way to defeat others, but the way to defeat myself.' Throughout your life, advance daily, becoming more skillful than yesterday, more skillful than today. This is never-ending."
Hagakure (In the Shadow of Leaves), Yamamoto Tsunetomo
Photo: A duck in Amsterdam this week shaking water off its back.

