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Jessa Lux

Revolutionizing equestrian coaching. Ride-iQ.com

Jessa Lux is one of the co-founders of Ride iQ, an innovative equestrian coaching platform. She founded the company alongside her sister, Kinsey Lux, in 2021.12

Background and Education

Jessa grew up in Minnesota with her twin brother Tyler and sister Kinsey. She was introduced to riding through Pony Club and developed a passion for eventing.1 Jessa pursued her equestrian aspirations, training with Olympic event rider Kyle Carter in Florida during her high school years.1 She competed up to the 2* level in eventing before attending college.2

Jessa graduated from the University of Wisconsin - Madison with a degree in Entrepreneurship and Marketing.1

Professional Career

After college, Jessa pursued a career outside of the equestrian world:

  • She worked as a Marketing Director at a commercial real estate company for five years.2
  • She also gained experience as a website designer for a tech company.2
  • Her most recent role before founding Ride iQ was as a Community Manager for a digital design agency in Denver.2

Founding Ride iQ

In January 2021, during the COVID-19 pandemic, Jessa and her sister Kinsey identified a business opportunity in the equestrian sports industry.2 They conducted extensive market research, speaking with numerous riders to understand the gaps in the market. This led to the creation of Ride iQ, an on-demand audio lesson platform featuring top coaches.2

Personal Interests

Jessa is described as someone who loves:

  • Big ideas
  • Early mornings
  • Improv comedy
  • Anything a la mode1

Her entrepreneurial spirit and background in marketing and community building have been instrumental in the growth and success of Ride iQ since its launch in August 2021.2

Highlights

Jan 14 · eventingnation.com
Catching Up with Ride iQ Founders Jessa & McKinsey Lux
Catching Up with Ride iQ Founders Jessa & McKinsey Lux

Related Questions

What inspired Jessa and Kinsey Lux to start Ride iQ?
How did Jessa's background in marketing influence Ride iQ?
What challenges did Jessa and Kinsey face when launching Ride iQ?
How does Ride iQ differ from traditional equestrian coaching methods?
What role did Jessa's experience in Denver play in the development of Ride iQ?
Jessa Lux
Jessa Lux, photo 1
Jessa Lux, photo 2
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Location

Denver, Colorado, United States