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Jesse Knutson
Director of Publicity & Media Relations, Academy of Country Music
Jesse Knutson is the Director of Publicity & Media Relations at the Academy of Country Music (ACM), based in Nashville, Tennessee.1 He has a background in television news and has been with the ACM since January 2022, where he has experienced rapid career growth.13
Career Progression at ACM
- January 2022: Joined as Manager, Publicity & Media Relations
- February 2023: Promoted to Senior Manager, Publicity & Media Relations
- February 2024: Promoted to Director, Publicity & Media Relations13
Responsibilities
As Director, Jesse leads the publicity and media relations team at the ACM. His key responsibilities include:
- Overseeing publicity and promotional campaigns
- Raising awareness for ACM Awards, initiatives, programs, and events
- Managing publicity for ACM Lifting Lives philanthropic work
- Drafting press materials
- Coordinating with marketing and events teams for red carpet logistics
- Liaising with photographers and media12
Background
Before joining the ACM, Jesse had a notable career in journalism:
- Spent over a decade as a TV journalist for NBC and CBS stations across the country
- Most recently served as the Entertainment Reporter at NewsChannel 5 in Nashville
- Covered stories on Nashville's development and breaking news
- Won three Emmy Awards during his time at NewsChannel 512
Skills and Expertise
Jesse brings a unique perspective to the ACM due to his experience in journalism. He uses his strong background in Country Music and marketing to:
- Work with publicists and artist teams
- Communicate and pitch to media
- Develop strategic media plans for the Academy1
His role is crucial in helping Country Music artists, industry professionals, and fans have the best possible experience with the ACM.1
Highlights
I attended my first GRAMMY Awards in 2014, and ten years later, I'm so excited to say I'm part of The Recording Academy’s 2024 New Member Class!
I'm joining countless creators and professionals who serve, celebrate, and advocate for music year-round. As a member, I'll work with others in the industry to support my peers, the greater music community, and my own journey.
The diversity of the membership is what makes the #RecordingAcademy vibrant and strong! I'm excited to contribute my unique perspective and help represent Nashville/Country Music as we collectively recognize musical excellence and make a lasting global impact. #IAmTheAcademy
Our next big show - ACM Honors - is just over two months away at the Ryman! Today we announced our Special Award Honorees including Lainey Wilson, Alan Jackson, Luke Bryan, Trisha Yearwood, and more! You know there will be some good performances honoring these incredible artists... Stay tuned for news on that!
Huge shoutout to Chris Willman at Variety for helping us break the news!
