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Jessie 刘翠
Analytics and Media Manager at Amazon
Jessie Liu 刘翠 is a highly accomplished professional with a diverse educational background and extensive experience in analytics, media, and digital marketing.
Jessie completed a BA at Middlebury College, an MS at City University of New York-Baruch College - Zicklin School of Business, an Exchange Program at Keio University, and a CXL Certified Optimizer program at CXL Institute.
With a solid educational foundation, Jessie has held significant positions in several prestigious organizations, including being an Analytics and Media Manager at Amazon, VP Senior Digital Analytics at Citi, Analytical Lead at Google, and Sr Manager, Analytics & Insights at PandoLogic.
Her past roles also include positions at renowned companies such as IBM, where she served as a Business Analytics Social Influencer, CBS Corporation as a Digital Analytics professional, and various roles at PandoLogic, including Digital Analytics Manager, Digital Marketing Analyst, and Cofounder and Digital Analytics Consultant Lead at Siteber.
Highlights
Just launched 🚀 🚀 🚀 🚀 🚀
Now Amazon Marketing Cloud (AMC) offers advertisers the ability to measure the impact of their advertising on selected physical stores in the US, understand cross-channel shopping journeys, and discern audiences with different engagement patterns online and offline. 🏪 🏠 🏟 🥙
AMC also launched this data with 😆 3 instructional queries (IQs) which provide query building instructions and templates that you can simply use to create the following use cases.
🌟 Ad-attributed visits🌟 Advertisers can measure brick-and-mortar site visits attributed to ads, assess what media mix led to most total engagements, and optimize their media tactics accordingly
🌟 Cross-channel journey🌟 Advertisers can better analyze how audiences move online and offline, on and off Amazon, throughout their path to purchase, and design omnichannel strategy to best engage with their audiences
🌟 Audience insights 🌟 Advertisers can gain a better understanding of the audience segments with visits to particular chains versus those who prefer staying online only, see how these patterns may vary by geographic areas, and calibrate their audience outreach based on the learning
Note this is a paid feature on AMC.
https://lnkd.in/dw9XVaaZ
#amazon #cleanroomanalytics #datacleanroom #datacleanroomfyi
