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Jill Rowley
23 years in B2B SaaS Go-To-Market at Salesforce, Eloqua, HubSpot, Marketo. Customer Obsessed. Partner Obsessed. Living-In-Market. LinkedIn Member #320,966
Jill Rowley boasts 23 years of experience in SaaS, having been an early employee at industry giants like Salesforce, Eloqua, and Marketo. She has a passion for startups, especially those that create new categories, evidenced by her current role at Nearbound. With a background deeply rooted in sales, marketing, and building partnerships, Jill has spent considerable time in various roles, including management consulting, software sales, professional speaking, and advisory positions. Her expertise extends to advising and investing in sales and marketing technology startups. Jill's focus lies in understanding the evolving B2B buying landscape and guiding revenue teams on adapting their culture, skills, processes, and tools. Educated at the University of Virginia, she has held advisory and leadership roles in numerous organizations, showcasing her extensive network and industry influence.
Highlights
Listening to recorded calls isn’t the same as having real customer conversations.
I see it all the time—we think we’re tapped into the market because we rewatch a few customer calls and email a customer back and forth.
What an oversight!
Customers are dynamic. They’re taking in inputs from the market, responding, and changing.
To truly understand our customers, we need to find and understand them in their context—in their watering holes, as Jay McBain likes to call it.
This is the essence of nearbound and the “live-in-market” mantra I say on repeat.
Define our customer. Find their watering holes. Go to where they are. Learn how they think and what motivates them.
Then build genuine relationships with our customers and the people they trust so we can surround them with influence.
Outbound is interruptive and impersonal. Inbound is drowned out by noise.
Adopting a nearbound approach, based on trust and true customer centricity, is a competitive advantage.
Arek Piatek agrees! Do you?

Partnerships need to drive revenue, but having data on which partners your buyers and customers are working with is only one part of the equation.
The second part is how you use that information:
✅ Do you automatically emails your joint customers when you launch an updated integration with your biggest partner? ✅ Are communications with customers personalized based on which partners they’re using alongside your tool? ✅ Does your sales team know exactly which tools their buyers are using?
Or…. is your partner data sitting in another silo?
Integrating your partner data into your other GTM tools multiplies your efforts rather than just adding to them.
Learn how at the Happy Customers Festival hosted by Arrows on June 6th.
HubSpot, Reveal, and Wistia will show you how to amplify your GTM impact by using partner data the right way: making other efforts more impactful through leveraging the partner data in your CRM.
Happy partnerships make for happy customers!
#PartnerOps #GTM #Partnerships
Link in the comments.
