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Jim Lecinski

Professor of Marketing at Northwestern-Kellogg

Jim Lecinski is a Clinical Professor of Marketing at Northwestern University's Kellogg School of Management, renowned for his expertise in Marketing Strategy and Omnichannel Marketing. He earned the prestigious title of the 2022 Kellogg Professor of the Year. With a remarkable career spanning over 30 years in the marketing industry, Jim held a significant role as the Vice President of Customer Solutions for the Americas at Google for twelve years. He is a highly sought-after consultant and keynote speaker, known for his groundbreaking work on the new marketing model.

Highlights

Aug 26 · linkedin

Had a great visit to the Google #NewZealand office in #Auckland. Terrific group of folks, helping local brands reach potential customers and #grow. The Android bot greets everyone with "Kia ora" meaning "hello" in Te Reo Māori language. It's a greeting commonly used throughout New Zealand to express well wishes, gratitude, and connection. Warm thanks to the team for hosting me!

Aug 13 · linkedin

Is your annual #marketing plan in need of a makeover? In my latest article for #ThinkwithGoogle I show you how to 1️⃣ reframe marketing as an investment 2️⃣ build a plan that can deliver business outcomes & 3️⃣ delight the #Csuite.  #marketers #annualplanning #CMOinsights #digitalmarketing https://lnkd.in/gU-Yr-dj

Jim Lecinski
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Location

Greater Chicago Area