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Jimmy Royston

Managing Director and Partner at Boston Consulting Group (BCG)

Jimmy Royston is a Managing Director and Partner at Boston Consulting Group (BCG) based in New York.12 He is a member of the Consumer Goods practice, predominantly serving clients in the food and beverage and VMHS (vitamins, minerals, and health supplements) industries.1

Royston's expertise covers a wide range of topics, including:

  • Growth strategy
  • Demand-centric growth
  • Ecommerce strategy
  • Pricing and net revenue management
  • Innovation
  • Go-to-market strategies

He has extensive experience working with CPG clients across various geographies, focusing on portfolio and brand strategy projects that utilize demand-centric growth consumer research.1

In addition to his client work, Royston serves as the Pride@BCG New York System Lead.1 Before moving to New York, he spent several years in BCG's Amsterdam office, working in many European countries. He is professionally fluent in Dutch.1

Royston has contributed to publications on topics such as online shopping strategies and growth opportunities in the natural-products segment.14 His work often involves using AI and advanced analytics to unlock growth in the consumer packaged goods (CPG) industry.3

Highlights

Jan 1 · bcg.com
Jimmy Royston - Boston Consulting Group
Jimmy Royston - Boston Consulting Group
Jan 8 · bcg.com
Pure Growth from Natural Products - Boston Consulting Group

Related Questions

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Jimmy Royston
Jimmy Royston, photo 1
Jimmy Royston, photo 2
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Location

New York, New York, United States