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Joakim Flodin

CEO Schibsted Marketing Services, Sweden

Joakim Flodin is the CEO of Schibsted Marketing Services in Sweden.13 He oversees the company's advertising solutions across Schibsted's media properties, including Aftonbladet, Svenska Dagbladet, and Omni.2 Flodin has been actively involved in developing and launching new advertising products, such as the contextual advertising product Keyword Matching.2

In his role, Flodin has been focusing on:

  1. Navigating industry challenges, including economic pressures and workforce adjustments1
  2. Fostering collaborations and consolidations to maximize reach across media channels1
  3. Addressing the shift towards digital advertising, with 70% of media investments expected to go to digital channels in 20241
  4. Implementing AI technologies, particularly in areas like audio and text-to-speech1
  5. Developing innovative advertising solutions to meet market demands23

Flodin has also been vocal about the importance of spreading positivity and finding opportunities in challenges within the media industry.1 He has been involved in initiatives to simplify advertising processes, such as the launch of Rialto, a self-service tool for booking print ads.3

Related Questions

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What new strategies has Joakim Flodin introduced at Schibsted Marketing Services?
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Joakim Flodin
Joakim Flodin, photo 1
Joakim Flodin, photo 2
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Location

Stockholm, Sweden