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Jocelyn Florence

Partner at Parallel

Jocelyn Florence is a Partner at Parallel, a celebrity partnership studio and strategic investment firm focused on the wellness industry.12 She holds an MBA from the University of Chicago Booth School of Business.3

Florence's career background includes:

  1. Associate Producer at NYC venue Ars Nova, working on hybrid comedy, music, and scripted shows from emerging artists.3
  2. Strategist at PR agency Weber Shandwick.3
  3. Leader of the in-house agency at Quartz for 4.5 years, overseeing design, engineering, and branded editorial teams.3

At Parallel, Florence works on:

  1. Supporting wellness companies through strategic investments and celebrity talent partnerships.1
  2. Combining the team's experience in the film industry with their interest in wellness to create authentic partnerships.1
  3. Producing content, such as the podcast "This Little Light" with Flea of the Red Hot Chili Peppers, focusing on music education and mental health.1

Florence is also involved in other activities:

  • Board member of LA comedy venue The Elysian.3
  • College application advisor at Scholar Match.3
  • Co-author of the Parallel newsletter, Prism, which explores wellness trends.1

Her approach at Parallel involves creating bespoke partnerships between wellness brands and celebrities, emphasizing authenticity and strategic alignment to help companies reach their goals.1

Highlights

Aug 16 · retailbrew.com
Meet the company brokering partnerships between celebs and brands
Meet the company brokering partnerships between celebs and brands
Feb 27 · foundermade.com
Jocelyn Florence - FounderMade
Jocelyn Florence - FounderMade
Apr 3 · insider.fitt.co
Jocelyn Florence, Partner at Parallel | Fitt Insider
Jocelyn Florence, Partner at Parallel | Fitt Insider

Related Questions

What inspired Jocelyn Florence to transition from the film industry to wellness?
How does Parallel ensure authenticity in their celebrity partnerships?
What are some upcoming projects or collaborations that Parallel is working on?
How does Parallel's approach to wellness differ from other companies in the industry?
Can you share more about the Prism newsletter and its significance for Parallel?
Jocelyn Florence
Jocelyn Florence, photo 1
Jocelyn Florence, photo 2
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Location

Los Angeles, California, United States