Suggestions
Jodie Cohen
Director of Marketing & Sales ★ Conference and Event Strategy ★ Growth Strategies for B2B, B2B2C, B2C, and DTC Sales ★ Leadership ★ Relationship Builder ★ Partnerships ★ Subscriptions ★ Customer Acquisition
Jodie Cohen is a versatile and bilingual leader known for her expertise in planning and executing innovative multi-channel marketing strategies that enhance brand awareness, customer loyalty, ROI, and revenue growth. She is a detail-oriented executive with a proven track record of delivering dynamic results within budget constraints.
With exceptional interpersonal skills, Jodie excels in collaboration across various departments including sales, publicity, creative services, legal, marketing, and editorial teams. She is a dedicated and self-motivated team player, adept at leadership and mentoring, and has a keen eye for identifying and implementing cost-saving efficiencies.
As a skilled public speaker, Jodie develops high-impact sales presentations and cultivates strong relationships with internal and external stakeholders. Her proficiency extends to content creation for digital and print advertising, promotional materials, websites, blogs, and social media targeting diverse audiences such as retail customers, businesses, parents, K-12 and higher education professionals, and librarians.
Outside of work, Jodie is described as energetic, optimistic, and enjoys spending time running, hiking, reading, and traveling to various countries. She is passionate about helping others, art, and baking treats for colleagues, often sending them care packages.
Jodie Cohen holds a BA in Political Science with a minor in Fine Art and a concentration in Italian from Dickinson College. She has held key roles in leading organizations including Director of Marketing at Scholastic, Director of Marketing at Algonquin Young Readers, and various marketing managerial positions at Penguin Random House and Simon and Schuster Children's Publishing. Prior to her marketing roles, Jodie also served as an Executive Assistant at Men's Health Magazine and held marketing positions at Parachute Publishing.
Highlights
Job searching is super challenging, so I'm grateful that I got to connect with amazing women at Women's Media Group dinner on my birthday. 🎉 Huge thanks to these inspiring women: Audra Wallace, Paula Rizzo, Carol Hoenig, Stephanie Fitzpatrick, EdM, Peggy Zieran for reminding me of the importance of taking a break and having fun! Looking forward to future collaborations! #jobsearch #networking #womensupportingwomen #birthdaycelebration #women'smediagroup
Feeling empowered after attending The Conference Board Women Lead Festival! What a phenomenal experience, filled with insights on authenticity, the power of diverse perspectives, and strong relationships. ✨ I'm remotivated in my job search, inspired by the wisdom from such a captivating lineup of speakers. Here's what resonated most with me:
🌟 Bettina Deynes, SHRM-SCP (she/her/hers)s' incredible journey from janitor to executive reminded me that it's in our most challenging moments that we build the resilience and strength for our future success.
🌟 Ashlee Davidson's personal branding session had us text coworkers for three words they'd use to describe us -- mine were “remarkable, charismatic, effervescent, adaptable, resourceful, strategic, savvy, positive, and vivacious”. 💫 Try it yourself – you might be surprised and uplifted by the responses!
🌟 Maria Doughty emphasized the importance of asking for what you want and setting clear goals, along with embracing our authentic selves and not shying away from opportunities.
🌟 Suzet McKinney, DrPH, MPH concept of a creating a personal board of directors – a trusted circle of advisors who provide valuable perspectives and guidance struck a chord with me as I often reach out to those I admire for advice and guidance.
🌟 Alyssa (Stewart) Harper (Lysa) highlighted the value of surrounding ourselves with "high-fivers" – those who lift us up and celebrate our successes as well as how to create a pipeline to achieve better diversity and inclusion.
🌟 Ginni Rometty’s message about reframing risky situations as opportunities for growth challenged me to be less critical of myself and more open to different possibilities since we have the ability to be successful at so many more things than we initially think.
🌟 Kara Alaimo, PhD shared the challenges women face in using social media to advance their careers and encouraged us to support and engage with each other and other women to change this dynamic.
Thanks to Women's Media Group for alerting me to this awesome event. I enjoyed spending time with fellow WMG member Marissa Eigenbrood and many other remarkable women including Celeste Larson, Marinés Marchany Quiñones, FMVA, Manasi Paraswar, Niharrika Singh.
#WomenInLeadership #CareerDevelopment #Inspiration #Empowerment #Authenticity #InspireInclusion #ShelnspiresMe #tcbWomen #networking
