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Jody Friedericks

From cruise ships to space ships, I am obsessed with creating breakthrough, influential, award-winning creative.

Jody Friedericks is a seasoned creative professional with an impressive 30-year career in the creative industry. Here's a comprehensive overview of her professional background:

Professional Highlights

Current Role: Jody currently leads the global creative team at 160/90, a cultural marketing agency that is part of the sports and entertainment giant Endeavor.2

Previous Positions:

  • SVP Brand Creative at Known13
  • Creative leadership roles at:
    • Known
    • Media company ATTN:
    • Princess Cruises4

Notable Creative Achievements

Jody has been involved in several groundbreaking creative projects, including:

  • Inspiration4 Mission: Led the creative work for the first all-civilian space mission, which included:

    • Naming the mission
    • Developing brand identity
    • Designing the mission patch
    • Launching a Super Bowl commercial
    • Producing a Netflix docuseries called "Countdown"2
  • Multichannel Initiatives:

    • TikTok's first global campaign
    • Ocean Medallion project for Princess Cruises
    • Absolut's first flavored vodka launch2

Personal Background

  • Origin: Grew up on the North Shore of Chicago
  • Current Location: Los Angeles (for the past 20 years)
  • Professional Philosophy: Focuses on radical communication, transparency, and mentoring the next generation of creatives2

Leadership Style

Jody is known for:

  • Creating an environment that nurtures talent
  • Mentoring young women in the creative industry
  • Leading with empathy and positivity2

Her diverse portfolio and innovative approach have established her as a prominent figure in the creative marketing landscape.

Highlights

Aug 11 · musebyclios.com
Jody Friedericks, Global ECD at 160/90, on Being Radical and ...
Jody Friedericks, Global ECD at 160/90, on Being Radical and ...
Sep 18 · prweek.com
Jody Friedericks joins 160over90 as global executive creative director
Jody Friedericks joins 160over90 as global executive creative director
Sep 18 · lbbonline.com
160/90 Hires Jody Friedericks as ECD | LBBOnline
Feb 9 · adforum.com
Jody Friedericks | AdForum Talent: The creative industry network.

Related Questions

What are some of Jody Friedericks' most notable projects at Known?
How did Jody Friedericks contribute to the Inspiration4 mission?
What inspired Jody Friedericks to transition from Known to 160/90?
Can you share more about Jody Friedericks' role at 160/90?
What are Jody Friedericks' favorite creative projects she's worked on?
Jody Friedericks
Jody Friedericks, photo 1
Jody Friedericks, photo 2
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Location

Los Angeles, California, United States