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Jody Hudson-Powell

Pentagram Partner, & Owner

Jody Hudson-Powell is a Partner at Pentagram, a renowned design firm, who joined the company in October 2015 along with his brother Luke Powell.14 He is a multidisciplinary designer with expertise in graphic design, creative technology, and immersive experiences.1

Background and Education

Jody grew up in Somerset, England, in a creative family with an artist mother and photographer father.13 He studied graphic design at Central Saint Martins and later completed an MSc in Virtual Environments at UCL's Bartlett School of Architecture.1

Career Highlights

  • Co-founded Hudson-Powell studio with his brother Luke in 2005, running it successfully for a decade.15
  • Worked as Design Director at Wolff Olins from 2010 to 2015.5
  • Joined Pentagram as a Partner in October 2015.14
  • Has worked with major clients including Coca-Cola, BBC, EE, Kylie Minogue, and the London 2012 Olympics.14

Expertise and Approach

Jody is known for his fascination with space, environments, and how new technologies can interact with them.1 His work often involves exploring the intersection of digital and physical realms, incorporating technologies like VR, environmental filters, and AI.1 He places a strong emphasis on process and experimentation in his creative approach.3

Recent Developments

As of February 2025, Jody Hudson-Powell announced he would be joining Applied Intuition, an AI-powered vehicle software company, to build and lead a multidisciplinary design team.2

Highlights

Dec 20 · pentagram.com
Jody Hudson-Powell London - Pentagram
Jody Hudson-Powell London - Pentagram
Aug 16 · citylikeyou.com
Interview with Jody Hudson-Powell - citylikeyou
Oct 15 · itsnicethat.com
Pentagram's Jody Hudson-Powell and Luke Powell use “the ...
Mar 28 · itsnicethat.com
Pentagram's Luke Powell and Jody Hudson-Powell's Bookshelf from ...

Related Questions

What are some of the most notable projects Jody Hudson-Powell has worked on at Pentagram?
How did Jody's background in Virtual Environments influence his design approach?
What challenges did Jody and Luke face when transitioning from their independent studio to Pentagram?
How does Jody's work at Pentagram differ from his work at Hudson-Powell?
What inspired Jody to pursue a career in design and creative technology?
Jody Hudson-Powell
Jody Hudson-Powell, photo 1
Jody Hudson-Powell, photo 2
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Location

London, England, United Kingdom