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Luke Powell

Partner at Pentagram

Luke Powell is a partner at Pentagram, a renowned design consultancy, and he has a distinguished career in graphic design, creative technology, and immersive experiences.

Background

Luke Powell hails from Somerset, England, and he is the brother and long-time creative collaborator of Jody Hudson-Powell. Both brothers joined Pentagram as partners in October 2015, following the successful decade-long run of their independent studio, Hudson-Powell, which they founded in 2005.134

Education and Early Career

Luke Powell studied at Central Saint Martins, where he began his professional career while still a student. After graduating, he worked with various design studios, including The Kitchen, which introduced him to the music scene and allowed him to explore the intersection of technology and artistry.3

Hudson-Powell Studio

At Hudson-Powell, Luke and Jody developed a multi-disciplinary approach to design and branding, working with a wide range of clients such as Coca-Cola, Nickelodeon, Google, and Kylie Minogue. The studio was known for its innovative projects, including the identity and signage system for Coca-Cola’s BEATBOX pavilion at the London 2012 Olympics, and augmented reality projects like "Hungry Hungry Eat Heads" for the BBC and "Grazing Jellies" for the AND FESTIVAL.123

Role at Pentagram

As a partner at Pentagram, Luke brings his expertise in graphic design, film, and creative technology. He is known for his eclectic curiosities and his ability to balance technicality with design. Luke's work often involves merging the technical with the practical and conceptual, resulting in unique and innovative projects. He has worked on various high-profile projects, including the rebranding of Oxford Ionics, a company specializing in quantum computing.135

Interests and Approach

Luke is a digital optimist with a strong interest in technological development and its creative applications. He is driven by a curiosity about the world around him, influenced by diverse interests such as skate culture, sci-fi, nature, and music. His approach to design emphasizes the interplay between the analogue, virtual, and conceptual.3

Highlights

Oct 28 · pentagram.com
Luke Powell - Pentagram
Luke Powell - Pentagram
Sep 26 · pentagram.com
Jody Hudson-Powell London - Pentagram
Jody Hudson-Powell London - Pentagram
Oct 15 · itsnicethat.com
Pentagram's Jody Hudson-Powell and Luke Powell use “the ...
Pentagram's Jody Hudson-Powell and Luke Powell use “the ...

Related Questions

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How does Luke Powell incorporate technology into his design projects?
Luke Powell
Luke Powell, photo 1
Luke Powell, photo 2
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Location

London, England, United Kingdom