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Joe Koufman

Connecting brands and marketing agencies at Setup® (marketing matchmakers).

Joe Koufman is a seasoned professional with over 20 years of experience in marketing, business development, and management.

In 2014, Joe founded Setup® to connect marketers with specialized agencies, leveraging his diverse background working at small digital firms, full-service agencies, and a major holding company.

His previous role at Engauge, later acquired by Publicis Groupe, allowed him to secure partnerships with reputable clients such as Cisco Systems, AMC Theatres, Hershey's, and Chick-fil-A.

Prior to Engauge, Joe managed strategic accounts for KnowledgeStorm, representing companies like Oracle, Microsoft, and Cognos.

Actively involved in the marketing community, Joe serves on various boards including the Atlanta Interactive Marketing Association, American Marketing Association's Atlanta Chapter, and the ChooseATL campaign.

A proud alumnus of Wake Forest University, Joe holds a dual BA degree in Politics and Speech Communications.

Joe resides in Atlanta with his family.

Highlights

Aug 26 · linkedin

We have a (fantastic) client that is trying to find a campaign management tool with great UX that will help them track task management, collaboration (across several partners including marketing agencies), project planning, Microsoft integration (Teams and Outlook), reporting/analytics, multiple user permissions, and mobile access.

Do you have direct experience with a tool that you recommend we consider?

I'm tagging some people with deep experience with martech to get your ideas.

Aug 22 · linkedin

I am so very proud to serve on the board of directors of AMA Atlanta with these fine people:

Joe Koufman
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Location

Atlanta, Georgia, United States