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Joe Luchs
Amazon | Investor | Advisor
Joe Luchs is a technology, data, sales, and marketing expert, known for his passion in building outstanding products and companies. He values efficiency, transparency, and ensuring customer satisfaction.
With a background in Markets and Management as well as History from Duke University, Joe Luchs has a solid educational foundation.
Throughout his career, Joe Luchs has held various roles in different organizations. He has been an investor at companies like Doughy, Marketecture Media, lockrMail, and Optery. Additionally, he has contributed his expertise as the former Global Head of Amazon Ads + AWS at Amazon.
Joe Luchs has also served in leadership positions such as being the Commercial Founder at Beeswax (later acquired by Comcast) and as part of AWS Data Exchange in the Marketing & Advertising Category at Amazon. He was also involved in Digital Partnerships at BlueKai prior to its acquisition by Oracle.
His professional journey includes roles at 33Across Inc., National Football League, and Campus Destinations, Inc. where he held positions in media, operations, and corporate analysis.
Specializing in Enterprise SaaS, Cloud-Based Infrastructure, Big Data, AdTech, MarTech, FinTech, Sales, Marketing, Product, and Operations, Joe Luchs brings a diverse set of skills and experiences to the table.
Joe Luchs is driven by a pursuit of excellence and a commitment to creating exceptional outcomes in the technology, data, sales, and marketing realms.
Highlights
3.5 years ago, we launched AWS+Ads to drive innovation through AWS cloud and AI tools combined with Amazon Ads' audiences, media, and AdTech. Our vision was to help our customers connect their first-party, Amazon, and other audience signals to better understand their customers and deliver them great experiences (aka Unify, Analyze, Activate). Today, we take a big step towards that vision in announcing the GA launch of Amazon Marketing Cloud on AWS Clean Rooms. We believe this integration, and the underlying tech foundations, will help our customers thrive in the modern privacy and identity paradigm. Kudos to the countless team members who worked tirelessly and collaboratively to make this happen, and learn more at the links below! https://lnkd.in/gSb6MCY4 https://lnkd.in/gUtTv5mC #amazon #AWS #AmazonAds #AI #cleanrooms
First-party signals have never been more top of mind, especially with Google beginning 3P cookie deprecation on Jan 4 (Happy New Year!). What is less often talked about is the order of operations and applications to make the most of these signals. Check out my Adweek piece to learn more about the virtuous path we see at Amazon from unification to insights to activation to measurement. And if you want to learn more about how AWS and Ads are collaborating to innovate here, message me! https://lnkd.in/egSPtjRu
