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Michael McMahon

Digital Marketing Consultant and agency owner. I've advised Bezos and Musk, Microsoft and Google. Decades of industry-leading innovation in the Performance Marketing space, I now specialize in mid-sized data.

Michael McMahon is an experienced digital marketing consultant and entrepreneur based in Eugene, Oregon. He is the founder and Digital Marketing Engineer at ROI Factory, a marketing engineering consulting group specializing in mid-sized data.1 With over 25 years of experience, McMahon has advised high-profile clients such as Amazon, eBay, Microsoft, and Google, focusing on performance marketing, analytics, and optimization.1

McMahon's career highlights include:

  1. Founding three successful advertising agencies, with one being named Online Media Agency of the Year.1
  2. Optimizing over $500 million in online and offline advertising budgets.1
  3. Specializing in marketing, advertising, consulting, MarTech/AdTech, and marketing analytics.1

Currently, McMahon holds the following positions:

  • Partner at ADpocalypse.AI (since May 2023)1
  • Founder and Digital Marketing Engineer at ROI Factory (since January 2005)1

His expertise extends to building dashboards, automated marketing and CRM systems, and helping clients analyze marketing effectiveness for improved ROI.1 McMahon's background includes leadership roles at various agencies and companies, showcasing his extensive experience in the digital marketing industry.1

Highlights

Sep 6 · linkedin

This is what we do at ADpocalypse: "Most important is their ability to act as a catalyst—meaning they help the organization think differently about AI and how it could impact the business in the short and long term."

Reach out if you'd like to have a chat about how AI is going to impact your business.

#advertising #marketing #ai #transformation

Jul 24 · linkedin

No news here. The 800 lb gorilla in the room is how agencies are going to be compensated when AI reduces the hours required to service a client business. Will this just accelerate us down the path of project work? How will the continuing shift to project fees affect Agency-Client relationships?

A Blessing and a Boogeyman: Advertisers Warily Embrace A.I.

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Michael McMahon
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Location

Eugene, Oregon, United States