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Joe Sisler

Director of Retail CRM Strategy at Chewy

Joe Sisler is a results-driven marketing leader with over 14 years of experience specializing in email and customer marketing. He is deeply passionate about innovation in marketing strategies and continuously strives to discover groundbreaking ideas through rigorous testing and optimization processes. Joe has a proven track record of developing testing plans that have significantly boosted engagement and demand metrics, achieving double-digit growth.

Currently, Joe plays a pivotal role in overseeing a team of 30+ skilled marketing and operations professionals responsible for communication with a vast network of over 20 million global entrepreneurs. He spearheaded a transformative shift at the nation's 2nd largest sporting goods company, transitioning from traditional batch and blast emails to a highly targeted approach based on sophisticated segmentation techniques. This transition resulted in increased email traffic and demand.

Throughout his career, Joe has excelled in leveraging advanced triggered campaigns, even before the widespread adoption of tools like Journey Builder. He possesses a mastery of various marketing tools and platforms including Salesforce Marketing Cloud, IBM Marketing Cloud & Digital Analytics, Google Analytics, Omniture, Tableau, and Movable Ink.

Joe Sisler's extensive expertise spans across Email Marketing, Marketing Automation, Campaign Analysis, A/B Testing & Optimization, Lead Nurture Campaigns, Dynamic Content, Web Analytics, E-commerce, Triggered Emails, Segmentation, Retail, CRM, Loyalty, Tech, Personalization, and Customer Marketing.

Joe pursued a Bachelor's degree in Business Administration at Towson University. He has held key positions in reputable organizations such as Director of Retail CRM Strategy at Chewy, Head of Global Messaging & Senior Director of Customer Marketing at GoDaddy, Senior Manager of Email Marketing at Bath & Body Works, and various marketing roles in other esteemed companies and educational institutions.

Joe Sisler
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Location

Scottsdale, Arizona, United States