Suggestions
Joe Spector
Founder & CEO at Dutch
Joe Spector is a driven individual passionate about propelling organizations forward through business development strategies.
With a robust skill set encompassing sales, partnership, marketing, business strategy, finance, and product development, Joe leverages data-driven insights to make informed decisions for maximizing revenue growth.
His professional journey reflects a strong determination to succeed, thrive in dynamic settings, and overcome challenges with a resilient spirit that is open to rejection.
Joe's expertise spans across various domains including business development, financial analysis, marketing, due diligence, business modeling, strategy formulation, contract negotiations, relationship management, brand development, and public relations.
His educational background includes a BS in Business Administration from the University of California, Berkeley, Haas School of Business, an MBA in Finance and Real Estate from The Wharton School, and he studied at Irvington High School.
Throughout his career, Joe has held key roles such as Founder & CEO at Dutch Pet, Inc., Investor & Advisor at Mosh, Board of Advisors at 9am.health, Advisor at SaloonBox, Co-Founder & SVP Strategic Initiatives at hims & hers, Director of Business Development at StyleSeat, Business Development at TuneIn, and Senior Analyst at J.P. Morgan.
Highlights
Do you have a content library?
Here's how to build one from scratch:
(So you don't have to create new content ALL the time!)
1️⃣ Pick a goal your ideal clients want to accomplish.
2️⃣ Write a list of 30 things they need to do to accomplish it.
3️⃣ For each thing, create 3 pieces of content:
• One telling them HOW to do it • One telling them WHY to do it • One showing how OTHERS have done it
Your content can be in any format and for any platform.
(Works great with LinkedIn posts!)
4️⃣ Now you have 90 pieces of content based on 30 things that will help your ideal clients accomplish their goal.
5️⃣ Publish one of your 90 pieces of content every day for 90 days.
6️⃣ Repost or reshare all the content in your cycle - update and expand as needed.
7️⃣ Start the cycle again every 90 days.
Share the same content once every three months.
Congrats!
You've now got a valuable content library.
(And will never have the pressure to create new content again.)

Here’s what a day in your business could look like…
If you learn how to get clients from content.
I didn’t “launch” anything yesterday.
And yet…
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2 people joined my Clients From Content membership at the $99/yr level
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1 person joined at the $299/yr level
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1 person renewed their membership for the 3rd year in a row
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1 person donated $7 as a thanks for the free ebook I made available
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1 person booked 4 coaching calls for $1,800
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Multiple people reached out to ask me about my program and/or booking a coaching call.
How did this happen?
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Every one of these buyers discovered me through my content.
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Every one of them had consumed multiple pieces of my content before buying.
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Every one of them wanted to accomplish the kind of things I talk about and demonstrate in my content.
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Every one of them learned about my offers THROUGH my content - not just sales emails.
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Every one of them were able to afford my products (that wasn’t always the case before I lowered my prices).
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Every one of them had a one-to-one interaction with me at some point. I had replied to their comment, answered their emails, talked to them via DM or helped them on a group coaching call.
This is why I teach others how to get clients from their content.
Because it works.
I’d love to teach you how to do it too.
Let me know if you’d like some help.
Happy to answer any questions you have or give you specific suggestions in the comments below.
