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Joey Medici

Strategy Director at Carat

Joey Medici is a media and advertising expert who has held various roles in the industry. He is currently the COO and Co-Founder of Media Disco, a platform that enables advertisers to assess the media landscape more efficiently.1 He is also a Founding Partner at Extra, an independent full-service media agency.1

Previously, Medici served as Strategy Director at Carat from July 2020 to August 2021.1 In this role, he managed teams executing advertising strategies for major brands, including Microsoft and Cracker Barrel.1 His responsibilities included overseeing various lines of business for Microsoft, such as Surface, Windows, Edge, and Azure.1

Medici's career in media spans several years, with roles including:

  • Associate Director of Strategy at Carat USA (2019 - July 2020)
  • Strategy Supervisor at Carat USA (September 2017 - February 2019)
  • Associate Global Communication Planning at Carat (December 2015 - September 2017)
  • Digital Media Operations Associate at Dentsu Aegis Network (July 2014 - December 2015)

In April 2022, Medici co-founded Media Disco with James Allen.12 The company aims to provide smaller advertisers with access to media opportunities typically available to larger marketers.2 Media Disco offers a self-serve ad-buying marketplace that pre-negotiates rates with media partners across various channels.25

Medici's expertise in media strategy, digital activation, and ad operations has been instrumental in his current ventures, where he applies his experience to help brands leverage media more effectively.34

Highlights

Dec 5 · Digiday
Media Buying Briefing: The latest media agency estimates for 2023 ... - Digiday
Media Buying Briefing: The latest media agency estimates for 2023 ... - Digiday

Related Questions

What is Media Disco, and how does it work?
What are some of the key projects Joey Medici worked on at Carat?
How did Joey Medici transition from Carat to founding Media Disco?
What makes Media Disco different from other media assessment platforms?
Can you provide examples of successful campaigns managed by Joey Medici at Carat?
Joey Medici
Joey Medici, photo 1
Joey Medici, photo 2
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Location

Hightstown, New Jersey