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Johanna Wahlroos

VP, Global Client Strategy at DoubleVerify

Johanna Wahlroos is the Vice President of Global Client Strategy at DoubleVerify, a prominent figure in the digital advertising and technology industry.2 She is an experienced sales leader with a proven track record of enabling partners' success in the digital space.2 Wahlroos excels at building deep client, agency, and industry partnerships, which is crucial in her role at DoubleVerify.2

Professional Expertise

Wahlroos demonstrates significant expertise in several key areas:

Digital Advertising:: She is deeply involved in discussions and panels about the latest trends in digital advertising, including the impact of AI on social media and advertising strategies.34

Industry Events:: Johanna Wahlroos is a regular participant and moderator at major industry events. For instance, she moderated a panel discussion on social media and AI at the DoubleVerify yacht during Cannes Lions 2024.13

Client Strategy:: In her role as VP of Global Client Strategy, she works closely with advertisers to help them navigate the complex digital advertising landscape. This includes addressing challenges related to brand suitability, media efficiency, and the integration of new technologies like AI.14

Thought Leadership

Wahlroos is recognized as a thought leader in the advertising industry:

  • She leads workshops on topics such as "Managing the AI Moment" for professional networks like The Room.4
  • She moderates panel discussions on critical industry topics, including attention metrics in advertising, featuring executives from major companies like Best Buy Ads, TikTok, and Diageo.5
  • Wahlroos is involved in discussions about fundamental shifts in the advertising industry, particularly around events and verification.67

Her LinkedIn profile (username: johanna-wahlroos-99071820) serves as a platform for sharing insights and engaging with industry professionals on these topics.236

Highlights

Aug 29 · linkedin

Es war eine wunderschöne Gelegenheit für mich, diese Woche ein bisschen Zeit mit Kunden und dem DV-Team in Deutschland zu verbringen. Vielen Dank an alle, die an unserer Veranstaltung teilnehmen konnten, besonders an unsere Expertenrunde! 🇩🇪

It was such a pleasure to spend time this week in Germany with our customers and DV team!

Jul 31 · linkedin

What a wonderful experience it was to get to attend the Room conference together with Lauren Stein on behalf of the DoubleVerify team.

I wish I could tag all dozens and dozens of inspiring women whom I got to meet. What makes this conference so unique are the authentic voices and genuine perspectives that we got to hear from all the attendees.

Special thank you to the women from our AI workshop, as well as all the connections over lunch & dinner! And of course, thank you to the Room team for offering this unique forum for us. Nicole Healy Angela Gruszka Holly Wheeler Sofya Vannelli Lissette Gole Kolleen Papuga Sandra Moore Alicia Lisowski Deva Bronson

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Johanna Wahlroos
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Location

New York City Metropolitan Area