Suggestions
Johanna Werther
Group Product Marketing Manager, Google
Johanna Werther is a seasoned professional with a diverse and impressive background in marketing and product management, particularly within the technology sector. With a strong educational foundation and years of hands-on experience at one of the world's leading companies, Johanna has carved a niche for herself in the realm of digital marketing and consumer engagement. Her academic journey began with a Bachelor of Arts in Psychology from Pomona College, where she graduated cum laude. This background in psychology has undoubtedly enriched her understanding of consumer behavior, crucial for her successful career in marketing. Following her undergraduate studies, Johanna further enhanced her expertise by obtaining a Master of Business Administration (MBA) in Marketing from the esteemed Michael G. Foster School of Business at the University of Washington.
Johanna's professional career is highlighted by her substantial tenure at Google, where she has held multiple key positions over the years. Currently, she serves as the Head of Special Projects at the Media Lab at Google, a role that allows her to leverage her extensive marketing skills while focusing on innovative and groundbreaking projects. Prior to this, Johanna was the Group Product Marketing Manager for Search + Growth at Google, where she successfully developed strategies that boosted the product's visibility and user acquisition. Her leadership and strategic foresight made a significant impact during her time as the Head of Global Consumer Marketing for Search, where she spearheaded initiatives that resonated with millions of users globally.
In addition to her leadership roles, Johanna has also made notable contributions as the Head of Global Mobile Ads Marketing at Google, wherein she played a crucial role in expanding the mobile advertising footprint of the company. She began her trajectory at Google as a Senior Product Marketing Manager for Mobile Ads and also held the position of Senior Product Marketing Manager at AdMob, signs of her deep commitment to mobile technology and advertising. This progression not only exemplifies her dedication to her field but also showcases her exceptional ability to adapt and thrive in various marketing environments.
Before entering the tech industry, Johanna shared her love for learning and culture as an English Teacher in Japan under the Japan Exchange and Teaching Program(me) (JET). This experience not only broadened her global perspective but also honed her communication skills, enriching her overall professional portfolio.
Professional Background
Johanna Werther has had a flourishing career, spanning numerous roles within Google that illustrate her expertise and leadership in marketing. Her journey has been marked by substantial achievements that have contributed significantly to the tech industry, specifically in the fields of mobile advertising, consumer growth strategies, and innovative marketing practices. As the Head of Special Projects at Google’s Media Lab, she is now at the forefront of creating next-generation solutions that engage and captivate users. Previously, she made remarkable strides in her roles focused on Search and Growth at Google, where her strategic insights helped the organization maintain its leadership position in the competitive market, continually adapting to the ever-evolving digital landscape.
Johanna’s prior experience as a Senior Product Marketing Manager at AdMob provided her with a strong foundation in mobile advertising prior to Google's endeavors in this vast sector. Each one of her roles has emphasized her capability to blend analytical thinking with creative marketing strategies, showcasing her as an innovative thinker who is not afraid to push boundaries. Her ability to develop robust marketing campaigns that resonate with consumer needs has positioned Johanna as a thought leader in the marketing realm, particularly in the technology and mobile spaces.
Education and Achievements
Johanna’s educational background lays the groundwork for her outstanding professional achievements. Graduating cum laude from Pomona College with a B.A. in Psychology has given her a unique perspective on consumer behavior and decision-making processes, essential components in marketing strategy development. Building upon this foundation, she pursued her MBA in Marketing from the University of Washington’s Michael G. Foster School of Business, where she further sharpened her marketing acumen and managerial skills. This blend of psychology and business education has empowered Johanna to approach problems with an analytical mindset while crafting creative solutions, earning her several accolades and recognition for her marketing expertise.
Throughout her career at Google, Johanna has consistently been at the helm of pioneering projects, where her work has not only driven revenue growth but also enhanced user experience. Her expertise in global marketing strategies has positioned her as a trusted leader within the industry. She is known for her collaborative spirit, often working across teams to align objectives and enhance project success globally.
In addition, Johanna's experience teaching English in Japan under the JET program reflects her commitment to education and cross-cultural communication, which are also valuable in today’s globally connected marketing environment. Thus, her background embodies a well-rounded professional, adept at navigating the complexities of international markets.
Achievements
Some of Johanna’s notable achievements include her contributions to revolutionizing mobile marketing at Google, where she played a significant part in strategizing and implementing campaigns that have transformed user interaction with mobile advertisements. Her focus on growth strategies in the competitive search market has aided Google in maintaining its dominant position while meeting the changing needs of its consumer base. Additionally, her leadership in various product marketing roles has set a high bar for performance and innovation across teams. As a thought leader in the field, Johanna is frequently sought after for insights into digital marketing trends, particularly within the context of new technologies and their impact on consumer behavior. Her journey exemplifies what it means to lead with vision and purpose in a digitally oriented world.
People also viewed
Related People
Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.