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Johannes Heinze
Co-Founder at Popcore
Johannes Heinze is a prominent figure in the mobile gaming industry, serving as the Co-Founder of Popcore, a Berlin-based game development company established in 2018. Under his leadership, Popcore has developed several successful ad-driven, free-to-play games, including popular titles like Parking Jam and Pull the Pin!, which have collectively garnered over 500 million downloads across iOS and Android platforms.13
Professional Background
Prior to founding Popcore, Johannes Heinze held significant roles in various companies within the tech and gaming sectors:
- Managing Director, International at AppLovin (2014-2018): He contributed to the growth of this mobile marketing platform, which helps developers optimize user acquisition and monetization strategies.1
- Co-Founder of Moboqo (2013-2014): This mobile advertising network was later acquired by AppLovin.1
- VP Mobile at Fyber (2011-2012) and Corporate Development Manager at Smaato (2009-2010), where he focused on mobile advertising solutions.15
Education
Heinze earned his Bachelor’s degree in Corporate Management and Economics from Zeppelin University in Friedrichshafen, Germany, graduating in 2008.1
Popcore's Impact
Under Heinze's guidance, Popcore has been recognized as one of the hottest startups in Berlin and among the top European startups by various outlets. The company emphasizes rapid experimentation and data-driven development to create engaging gaming experiences that resonate with a broad audience. In November 2022, Popcore was acquired by Zynga's subsidiary Rollic, further solidifying its position in the competitive mobile gaming market.236
Personal Attributes
Johannes Heinze is known for his innovative approach to game development, focusing on creating games that not only attract players but also maintain their engagement over time. His commitment to fostering a collaborative and inclusive workplace culture is evident in Popcore's operational philosophy.47
