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Johannes Schaber
Data-Driven Thinker & Doer
Professional Background
Johannes Schaber is a data enthusiast and marketing intelligence consultant who specializes in helping companies—ranging from innovative start-ups to established corporates—develop self-service analytics and marketing intelligence solutions. With a rich expertise in digital analytics, business intelligence, customer data platforms, conversion rate optimization, and multi-touch attribution, Johannes empowers businesses to make informed decisions swiftly. His unique skill set positions him as a thought leader in the realm of data-driven decision-making, ensuring organizations harness the full potential of their data assets.
In addition, Johannes is a performance-driven marketing expert knowledgeable in a broad spectrum of digital marketing channels and automation tools. His expertise spans performance marketing, marketing technology, customer relationship management (CRM), and marketing automation, providing a robust foundation for developing highly effective digital marketing strategies that drive engagement and conversions. This multifaceted understanding of the digital marketing landscape enables him to devise comprehensive strategies that align with both client needs and market trends.
With over five years of entrepreneurial experience, Johannes has developed a keen business acumen through his work in start-ups, venture building, and business development activities across Europe and Southeast Asia. His entrepreneurial mindset complements his analytical prowess, allowing him to effectively identify opportunities and innovate solutions that address complex business challenges.
Education and Achievements
Johannes Schaber pursued his higher education at Management Center Innsbruck, where he earned a Bachelor of Arts (BA) degree in Business and Management. This formal education has laid the groundwork for his impressive career trajectory and has provided him with a solid understanding of core business principles and management strategies.
Additionally, Johannes has studied at Hong Kong Baptist University, further expanding his knowledge and perspective in business management. This multicultural academic experience has equipped him with valuable insights and a global outlook, which he applies to his consulting and marketing endeavors.
Career Path
Johannes's career is marked by an impressive array of roles in the fields of consultancy, marketing intelligence, and business development. He began his professional journey as a Business Intelligence Intern at MODOMOTO - Curated Shopping GmbH, where he gained invaluable insights into data management and business intelligence strategies. Following this, he served as a Project Manager at AT Solution Partner GmbH, further honing his project management and client engagement skills.
His tenure at FALCON Agency saw him take on multiple roles, including Head of Marketing, Marketing Intelligence Manager, and Venture Development. In these capacities, he successfully spearheaded marketing initiatives and managed data-driven projects, contributing significantly to the agency's overarching goals. Johannes also held the position of Entrepreneur in Residence at both FALCON Agency and Alps Ventures Pte Ltd, where he utilized his entrepreneurial skills to drive business innovation and development.
At Dept Agency, he further advanced his career by serving as the Lead Business Development professional specializing in Data & Intelligence. His leadership in this role helped to expand the agency's data capabilities and enhance client services.
Currently, Johannes works as a Marketing Intelligence and Customer Experience Consultant, providing freelance expertise to various organizations looking to improve their analytics and marketing intelligence frameworks. This role allows him to leverage his comprehensive skill set to deliver impactful solutions tailored to the specific needs of his clients.
