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John Cass

Co-Founder AIContentGen

John Cass is a seasoned marketing professional with a strong background in strategy development for digital demand generation, particularly within internal marketing and communication teams and agencies. His expertise encompasses managing content strategies, SEO, user experience, marketing automation, and conversion optimization for the web. John is the co-founder of AIContentGen, a research firm specializing in the use of AI for content creation and strategy.

With his experience, John brings immense value to marketing teams. At McDougall Interactive, he served as the SVP of Marketing, overseeing operations and managing account managers and content creative teams. His responsibilities included content production using in-house writers, freelancers, and WriterAccess, as well as managing audio, podcast video production, SEO account managers, and video production.

John's career includes roles at SDL, focusing on digital transformation consulting in corporate marketing, and BostonLogic, a SaaS CRM Real Estate technology company, where he provided marketing operations support and worked on overall marketing strategies. Additionally, he worked as a community manager at Forrester Research, handling corporate social media strategy, and at Pace Communications, a custom content agency serving clients in the banking, aviation, and hospitality industries.

Throughout his career, John has excelled in demand generation for brands and clients, utilizing email marketing, social media, content marketing, and conferences. He has a strong focus on achieving key performance indicators like conversions and lowering costs per acquisition. John's expertise also includes mapping customer buyer journeys from consideration to post-purchase processes.

John Cass pursued Business Studies with a focus on Marketing at De Montfort University, providing a solid academic foundation for his professional endeavors. Currently, he holds the position of Co-Founder at AIContentGen, previously serving as a Digital Marketing Strategist as a Consultant.

Highlights

Sep 25 · twitter

Great chat with @chiefmartec on how #AI is transforming #AgileMarketing 🚀 Faster tests, smarter execution & a return to fundamentals.

🎧 Listen here: https://t.co/IfNDqFntjm

#marketing #martech #agilemarketing #ai

Aug 19 · twitter

Delivering Agile Marketing Projects — A View from Practice https://t.co/9pCpXU1aPO #Meetup via @Meetup

John Cass
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Location

Braintree, Massachusetts, United States