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John Denny
VP eCommerce & Digital Marketing | Igniting Insurgent Brands
John Denny is an accomplished Amazon, eCommerce, and Digital Marketing Strategist with over 25 years of experience in marketing and communications management.
He is well-versed in Amazon Advertising and marketing strategies, including Amazon Display & Video, Amazon Paid Search, detail page content & optimization, and Amazon operations.
John has been featured in prestigious publications such as The New York Times, ClickZ, Forrester Research, and the Association of National Advertisers, sharing his expertise on Amazon & Digital Marketing.
He has spoken at various industry events including Amazon's AdCon in Seattle and has been a keynote speaker at Amazon's advertiser and vendor conferences.
Currently, John holds the position of VP eCommerce & Digital Marketing at CAVU Venture Partners, focusing on partnering with consumer-focused companies to build high-growth brands that disrupt the CPG marketplace.
Prior to his role at CAVU, John served as VP eCommerce & Media at Bai, where he led the team that propelled the brand to become the #1 selling beverage on Amazon, surpassing industry giants like Coke and Pepsi.
Under John's leadership, Bai received accolades such as being named a 'Vendor of the Year' by Amazon and Fortune Magazine recognizing it as the second fastest-growing brand in all of CPG ecommerce.
Bai was acquired for $1.7 billion by Dr Pepper Snapple Group, making it the largest food & beverage start-up acquisition of the decade.
John's specialties include Amazon, Digital Marketing, Content Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Paid Search (PPC), Web Analytics, Social Media Marketing, and Vision and Strategic Plan development for organizations.
He holds a B.A. in History from Middlebury College and has further educational background from Princeton Day School.
Throughout his career, John has held notable roles at organizations such as CAVU Consumer Partners, Bai Brands, Advance Digital, Winstar Interactive Media, CMGI's AdSmart Ad Network, DDB Needham, Saatchi & Saatchi / Cliff Freeman & Partners, and Chiat/Day.
